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What to expect from Genetec’s first ever virtual event?

What to expect from Genetec’s first ever virtual event?
As many security events are cancelled or postponed due to the Corona Virus outbreak, companies are looking for alternatives to stay engaged with their audience.

Genetec was one of the first companies to announce a virtual show to replace their presence in live events and offer users a different experience. 

“The year started off and we saw that holding live events would be an issue,” explains Andrew Elvish, Genetec’s Marketing Vice President. “At first, cases were starting to spike in Singapore, and we decided to postpone one of our APAC events and then the wave of cancellations prompted us to find a way to connect with our users. So, we decided to re-vector towards a digital event so that people can still connect with us, especially with the R&D and tech teams”.

Genetec’s virtual event “Connect’DX” will take place late April, is not a
Andrew Elvish, Genetec,
Marketing Vice President
completely new initiative, Genetec has been holding company events called “Genetec Connect” for the past 8 years, and this year’s virtual event is an experiment that the company hopes will be able to complement trade shows. “DX stands for digital experience. Our digital experience team is doing most of the work on this event. This is something new for people to try and although it is a first for Genetec, the agenda is well planned and will have a mix of live programs, training and Q&A sessions, to provide an experience close to a face-to-face events,” says Elvish. 

What can visitors expect from ConnectDX?

“We are treating it more as a sports broadcast than a webinar,” explains Elvish. “There will be live components like live presentations with audience Q&A, live panel discussions with different brands etc. Our goal is to have content that keeps people checking in and out of the event to see the sessions they are interested in, either a key note, or an AMA (ask me anything) session with a product expert.”  

Who is this event for? 

The event will focus heavily on technology, Genetec’s technical roadmap and case studies from around the world. Elvish states that “It won’t be a channel event, we will not be talking about prices and promotions, but more of a technology focused end user event. The program is interesting for the broader physical security community it is a good opportunity to for people that don’t get a chance to talk to Genetec in a physical event to have direct contact with our product managers and technical staff. Curious people who ask questions and want to engage and explore will benefit the most.”

A quick look into the agenda

Genetec plans to cover the themes at the heart of their VMS, access control, ALPR and analytics offerings. These include cyber security for physical security devices, identity management in the work place, expanding access control systems and identity management and the company’s new digital evidence management platform (Clearance). Another key topic will be artificial intelligence and a discussion on its impact on the security industry – how should users filter out the hype and how to expect realistic results.


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