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Mobotix is open up for more partnerships

Mobotix is open up for more partnerships
High-quality products, cybersecurity and edge computing have defined Mobotix as a company. Now the company is ready to open up and integrate with other companies.

It’s been a few years since Konica Minolta bought Mobotix, the Germany-based video surveillance manufacturer well-known for its high quality and self-contained system. But as the industry has evolved to become more and more open, Mobotix too has embraced this openness under the helm of CEO Thomas Lausten.

Focus on the edge and cybersecurity

Mobotix’s focus on edge computing and cybersecurity are embedded in its core. And the company’s IoT cameras are only getting stronger in terms of power on the edge, according to Lausten. MOBOTIX’s 2019 launch, the M73 IoT camera, features high-octane processor technology, combining three separate images and environmental sensors with AI-based analytics. Additionally, the MOBOTIX 7 open solution platform comes with pre-installed applications supported by artificial intelligence and deep learning, covering a wide range of vertical-deployment needs.

Cybersecurity is another major factor for the company, which goes hand in hand with quality. Lausten acknowledged that Mobotix may not be lowest-price camera, but when taking into consideration the lifetime quality (e.g., how long time the cameras work and the cybersecurity), then the business case looks completely different. 

Because cybersecurity is such an important part of Mobotix’s DNA, the company is more selective when choosing partners to work with. “If you work with companies where there might be backdoor issues, it would hurt us a lot,” Lausten said.

To reinforce its focus on cybersecurity, the company formed a partnership with Nelysis, a cybersecurity solutions provider for physical security and control systems last June. This marks the first partnership with a cybersecurity expert for Mobotix. The two companies are currently working on how to integrate each other’s technologies and features to best benefit their customers. 

Later on, Mobotix continued to receive multiple certifications on cybersecurity and privacy protection in France, Germany and the UK.

Expanding portfolio and presence

Although the company does not currently offer a cloud solution, it has plans for it in the future. “For us, it is quite important if we do cloud that…it be a bulletproof solution that lives up to the same quality that we have,” he said.

Mobotix is also now more focused on cultivating technology partnerships. Last year, Mobotix announced partnerships with Genetec, Intercoax, and RealNetworks to develop fully integrated solutions. “What we are trying to do is work with companies that have the same kind of quality focus that we have,” Lausten said. “That's a new thing for us to be integrated.”

While Europe remains the biggest market for Mobotix, the company is investing greatly in the U.S. and APAC. In fact, last July it expanded its technology partnership to Singapore with Oneberry Technologies. It also has people in Malaysia, Thailand, Indonesia, India, Sydney and China.

Additionally, thanks to its new parent company Konica Minolta, the company is expanding in other parts of Asia as well — particularly in Japan where Konica Minolta has a strong market presence.


Product Adopted:
Software


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