BIO-key International, an innovative provider of biometric software and hardware solutions for strong and convenient user authentication, announced two new customers in Asia for its TouchLock line of biometric travel padlocks. The new sales and marketing relationships are the product of BIO-key’s investments in buildin
BIO-key International, an innovative provider of biometric software and hardware solutions for strong and convenient user authentication, announced two new customers in Asia for its TouchLock line of biometric travel padlocks. The new sales and marketing relationships are the product of BIO-key's investments in building out its in-market presence and visibility in Asia-Pacific, one of the world's largest markets for physical security.
BIO-key executed a contract with SmarTone, a wireless telephone service provider in Hong Kong and Macau. The contract is part of a broader strategic sales and distribution partnership with SmarTone to offer TouchLock padlocks through its online store and in its over 30 retail outlets.
Additionally, a leading Asian airline will be distributing TouchLock padlocks which it will feature as an incentive item in its customer loyalty reward program which includes over 8 million members. The airline will also feature TouchLocks in an electronic direct mail promotion to its customers slated for August.
Wong Kwok Fong, Managing Director, BIO-key Hong Kong Limited, commented, “As our market research suggested, Asian customers are showing solid interest in our new TouchLock line of biometric padlocks and are helping initiate sales of these new products. TouchLocks eliminates the age-old problems of forgotten passwords or misplaced or lost keys to provide efficient, customer-friendly padlocks that are ideal for a range of different applications. We look forward to supporting the success of these customers at the same time we work to expand awareness of these exciting new products across Asia and worldwide.”