Sharp-Roxy Sales & Service Company (SRSSC), the marketing arm of the Sharp Group in Malaysia, has expanded its product offering in the Malaysian market with its Cloud SmartHome System. Billed as the next generation cloud based security system, the SHARP Cloud SmartHome System offers an easy to set-up, fully expandab
Sharp-Roxy Sales & Service Company (SRSSC), the marketing arm of the Sharp Group in Malaysia, has expanded its product offering in the Malaysian market with its Cloud SmartHome System.
Billed as the next generation cloud based security system, the SHARP Cloud SmartHome System offers an easy to set-up, fully expandable and integrated Alarm, Monitoring and Surveillance capability.
“With the Cloud SmartHome System, SHARP is expanding its product line-up to tap into this growing trend,” said T. Wakasumi, MD of SRSSC. “The internet infrastructure in Malaysia is readily available with the broadband penetration rate expected at 75 percent this year while smart device users account for 70 percent of the total mobile phone users.”
Demand in the local market for security system is on a growth path. According to Frost & Sullivan, the domestic video surveillance market reached approximately RM270 million last year, and this year's figure expected to hover around RM300 million. Demand is projected to grow further in the years to come driven by the population's increasing affluence and desire for better security.
“We're bullish about the prospect of our Cloud SmartHome System,” Wakasumi continued. “For the coming year, we are targeting to capture around 15 percent of the market share with the product projected to contribute around 5 percent of the company's total annual turnover.”
The company expects the product's affordability and SHARP's renowned quality and reliability to help its effort to sell Cloud SmartHome System. This should further boost citizen empowerment among Malaysians in combatting crimes and promote a safer community.