MasterCard has official launched MasterPass in China, enabling Chinese consumers to shop online at thousands of online retailers using any connected device including PCs, tablets and smartphones. China Construction Bank will be the first issuer to use MasterPass platform for its digital wallet, LongPass. Vicky Bi
MasterCard has official launched MasterPass in China, enabling Chinese consumers to shop online at thousands of online retailers using any connected device including PCs, tablets and smartphones.
China Construction Bank will be the first issuer to use MasterPass platform for its digital wallet, LongPass.
Vicky Bindra, President for Asia/Pacific, Middle East & Africa, MasterCard, cited a recent MasterCard study showing that Chinese consumers are the most prolific online shoppers in the Asia-Pacific region, with close to 100% of Chinese respondents surveyed having made at least one online purchase in the past 3 months.
“Furthermore, 17.2% of their online shopping spend is at foreign retailers, a trend that is growing year on year. Consumers are increasingly embracing a digital lifestyle and we see great potential for the MasterPass service in China, given the huge customer base that China Construction Bank offers. MasterPass will offer these customers a more simplified and secure shopping experience,” Bindra added.
Launched in February 2013, MasterPass is currently live in Australia, Canada, Italy, the United States, and the United Kingdom. Some MasterPass-enabled merchants include Zuji, Singapore Airlines, J. Crew, Rakuten, Kate Spade, Harvey Norman, JB Hi-Fi, Boots UK, Bass Pro Shops and Beyond the Rack.