Outdoor security growth and the role of integration

Outdoor security growth and the role of integration
The outdoor security market is growing worldwide, as more technologies are available and customers are more conscious to detect and deter to stop the crime.

Speaking to a&s, Masaya Kida, MD at Optex Europe, said that the commercial sector is more aware of the need to protect outdoor areas whereas, in the residential sector, there is less awareness.

“There is a growing requirement in the commercial sector to deploy outdoor security to detect and deter any damages and loss. A range of different technologies can be provided,” Kida said. “We offer a number of these technologies and add to the options available to the customer.”

In the residential sector, security becomes bundled with smart home solutions rather than being a dedicated purchase. The arrival and increasing popularity of DIY products are having an impact on the sales of products that need professional installation services.

“We only work with professional installers,” Kida said. “And professional installers everywhere are facing competition from DIY security market. That’s not an area that we are in. That’s one of the reasons we see more growth in the industrial and commercial sector for our intrusion detection sensors. We don’t see the need of competing at the low end, residential security level.”
Masaya Kida, MD,
Optex Europe


Optex has been expanding its product portfolio lately, with additions such as enhanced laser scanner and radar. Integration of sensors with video management systems is also becoming a priority in this sector. To this end, integration with other companies is a matter of interest for Optex.

“The thing is, it is very rare to have a manufacturer that can provide everything and do it well,” Kida said. “So, companies have got to collaborate and integrate. By integrating our sensors to other security systems such video management systems we can offer a better solution to the customers. We know that we will add value to perimeter protection and video system by doing this. That’s the way we are progressing in the market as well.”

Such collaboration appears to be the trend in the market at the moment. Apart from the technological advantages, new partnerships also bring in new customers for the players involved. Going forward, as the number of sensors and devices in the market increase, we may see more and more companies joining hands to create seamless user experiences.


Share to:
Comments ( 0 )