As a Dahua Technology’s brand for consumer IoT products, newly launched imou is based on the “Dahua Heart of City (HOC)” framework, focusing on a new brand strategy for global market to provide high quality products & services for consumers.
As a Dahua Technology
brand for consumer IoT products, newly launched imou is based on the “Dahua Heart of City (HOC)” framework, focusing on a new brand strategy for global market to provide high quality products & services for consumers.
President of Dahua Technology, Mr. Li Ke, gave his opening remarks to the brand-launch conference, proposing that imou will be based on the “Dahua Heart of City (HOC)” new smart city framework, which is supported by full-sensing, full-intelligence, full-computing, and full-ecosystem capabilities. It focuses on satisfying a diverse range of user scenarios for the global consumer market, providing values and services to end users together with its partners in the value chain.,
Lai Zhen, a senior consulting analyst from iResearch Consulting Shanghai, shared the China IoT and Home Security Industry Report, which particularly points out that “Under the leadership of technologies such as face recognition, intelligent video analytics, and front-end computing capabilities, home security is positioned to be the most promising area to experience a market breakout. Currently, China’s home security market has just taken its first steps, and the “key” for success is to identify the real user needs at different scenarios”
At the conference, Xie Yun, Vice President of Hangzhou Huacheng Network Technology, presented the brand meaning of imou. As a response to the strategic engagement with global consumer market, as well as the development towards intelligent and connected home, the brand formerly known as Lechange is upgraded with its new English name, imou.
The name imou’s core meaning is that it utilizes smart technologies to protect everyone of your home and save the memorable moments of your life, bringing all-round real-time companion and conveying happiness to your beloved ones with your hearts and smiles. The conference also launched a new brand slogan, “Enjoy Smart Life,” which is set to allow everyone enjoys safety, freedom, and happiness in their daily life.
Another release is the imou Cloud “1+N+X” concept, which uses 1 imou Cloud platform, N-types of application scenarios, and enables third-parties to develop more X-type applications using intelligent analytics based on IoT big data to better satisfy users, make life more convenient, and make business smarter.
imou products were also presented, among which there was the highly anticipated imou K8 AI Face Recognition Smart Lock—the world’s first to use security industry-level AI face recognition technology to achieve intelligent face-based unlocking, allowing users to bid farewell to keys, free their hands, and enjoy more relaxed lives. In addition, the release of the imou Wire-Free Security System also received strong attention. With just a 5-hour charge, its camera can last 6 months, “freeing” the camera and allowing it to realize “full wire-free” operation, thus providing users with increased convenience.
The imou launch as Dahua Technology’s consumer brand caters to the global consumer smart IoT market with imou Cloud, intelligent hardware, and intelligent technologies as its core. In addition to providing user scenario-focused smart IoT services to homes, shops, and SMBs, the system also provides open cloud capabilities to allow third-party application developers to explore more scenario-based applications, aiming for strong partnership in creating smart IoT ecosystem.