Established in 2004, Shenzhen Secrui Electronic Co., Ltd. was headquartered in Shenzhen, Guangdong, China and started off by providing alarm systems. The company started to provide smart home products in 2011, and added two product lines—smart doorbells and IP cameras.
Established in 2004, Shenzhen Secrui Electronic Co., Ltd. was headquartered in Shenzhen, Guangdong, China and started off by providing alarm systems. The company started to provide smart home products in 2011, and added two product lines—smart doorbells and IP cameras. With a factory and more than 50 hardware and software engineers in China, the company has its own tooling equipment and SMT lines in addition to in-house industrial design capability.
The own-brand business accounts for more than 60 percent of its sales revenue, and OEM/ODM businesses take up the rest. The company distributes products overseas, mainly to Europe and the United States via private-label business or distributors. The export business accounts for around half of its sales revenue by far. For the domestic market, the company sells its own-brand products via local distributors and online retailers.
At SMAhome International Exhibition and Conference 2016, the company showcases its new Wi-Fi alarm systems, IP camera, smart doorbell system and water-proof solar strobe siren. The solar strobe siren can work with its door and PIR sensors and remote controller.
The wireless alarm systems on display are KR-W2, KR-W1 and KR-K7. The devices feature low-power indication, and remotely control home appliances. KR-K7, launched this year, can be functioned as a touchscreen security control panel that supports Wi-Fi and GSM communication. KR-W1 is a two-in-one alarm system that supports Wi-Fi and PSTN connectivity, featuring trendy outlook. KR-W2, equipped with a 2.4-inch TFT color display, is a three-in-one alarm system that supports Wi-Fi, GSM and PSTN connectivity. KR-W1 and KR-W2 also support RF433 and 868MHz operating frequencies.