In a&s International’s 212th issue, we go through a comprehensive selection of topics, from an update on the EMEA market to perimeter and tunnel security. Our cover story for this issue is video content analytics (VCA) in retail.
In a&s International’s 212th issue, we go through a comprehensive selection of topics, from an update on the EMEA market to perimeter and tunnel security. Our cover story for this issue is video content analytics (VCA) in retail.
As the online shopping scene continues to boom thanks to the convenience of paying online and ease of user friendly shopping websites, brick and mortar shops have to take maximum advantage of their resources to remain in business. With features such as people counting, calculating dwell times and heat maps, VCA is able to help retailers gain valuable insights on customer shopping behaviors, over and above its security benefits.
Although VCA solutions have been steadily gaining popularity over the years, supported by a combination of technological advancements and increased user awareness, there are still challenges. These include technical challenges such as object occlusion and target overlap – as VCA grows to be more intelligent, it becomes harder to distinguish between different complex movements. Another challenge for retailers are margins. Retailers operate on slim margins, and precise video analytics can come at a high cost.
As technology and awareness continues to improve, challenges are sure to be overcome. VCA can provide the best possible information on customer behavior and attitudes that retailers can make use of.
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Product Adopted:Software