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INSIGHTS

A-MTK and Afidus run parallel as industry changes

A-MTK and Afidus run parallel as industry changes
Celebrating their 10th anniversary next year, A-MTK, an OEM/ODM manufacturer in Taiwan, is pushing forward their own brand of IP surveillance equipment under the name Afidus.
Afidus A-MTK
Pauline Yen, Director,
Sales & Marketing, A-MTK and Afidus

Up until three years ago, A-MTK was solely focused on their OEM/ODM business. With competition from China increasing, their customers have been affected causing them to become hesitant about OEM, but transfer to carry Made-in-Taiwan or Chinese brand for different positioning, explained Pauline Yen, Director of Sales and Marketing for A-MTK and Afidus. "If they still need OEM/ODM, we go to them as A-MTK. If they are looking for brand distribution or unique solutions for projects, we can introduce them to Afidus."
 
When it comes to channels to market, Yen noted that 80-percent of their brand business is project based through systems integrators (SIs). Because their brand is still young, the company is focusing on supporting SIs in different regions first, mainly in the emerging markets. As a result, they help SIs gain projects by highlighting Afidus' unique, Made-in-Taiwan solutions. From there, they hope to catch the attention of well-known distributors and SIs to work with. "This is so-called, push and pull," Yen said.  
 
The company is focusing on providing total solutions (i.e., IP camera, smartphone apps, cloud, NVR, and CMS) for certain applications such as retail and onboard/mobile surveillance. Recently the company completed a shopping mall project in China, which required over 300 IP cameras. As part of their total solution, Afidus provided a 256-channel CMS and TV wall free of charge to meet the requirements of the mall. This year, the company hopes to complete their onboard/mobile surveillance solution, which will include e-Mark-certified surveillance cameras as well as mobile NVRs and CMS integrated with GPS and GIS.

"We have to take some non-surveillance technologies and understand them first to get ready for the future. You can't just look at security; you have to look outside at different trends."

 In terms of products, the company differentiates itself by highlighting their use of the H.265 codec and Xarina all-in-one IP camera platform, which integrates image sensor processing (ISP) and zoom module development (AF). Moreover, their IP cameras boast 2 megapixels at 60 frames per second, have wide dynamic range, and intelligent video analytics on the edge. Yen pointed out that their ultra-mini dome camera has been very well accepted by the retail market because of its compact size and field of view. The next stage of their retail solution will include POS integration.
 
Starting this year, A-MTK and Afidus are also expanding into the smart home market. "Particularly this year we have gotten a lot of inquiries regarding smart home and the Internet of Thing, which has been great for us because it gives us a new market to try," Yen said. Currently, they are developing and preparing a futureproof smart home solution, which includes a module with the SIP protocol. "We have to take some non-surveillance technologies and understand them first to get ready for the future. You can't just look at security; you have to look outside at different trends."
 
Afidus
Afidus' H.265 surveillance system

H.265 surveillance system
A-MTK has formally launched their H.265 total solution this year, which can reduce up to 50 percent of the bandwidth required with the same quality as H.264. A-MTK’s H.265 IP camera supports H.264 and MJPEG as well. The solution is compatible with existing systems.
 
A-MTK has also launched an H.265 NVR and 256-channel central management software (CMS). The 256-channel CMS features Google Map for NVR location management; multi-monitor display; central view of the IP camera; and NVR DI/DO/motion detection/objection detection/audio detection. The user can select the main profile (high bitrate) for NVR recording, a second profile (low bitrate) for CMS live view, and VGA resolution for A-MTK smart phone apps.
 

For more information please click A-MTK's microsite:
http://www.asmag.com/a-mtk.co

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