For a long time the security market ignored the small- and mid-sized business (SMB) market, opting instead to target larger, professional markets like government or enterprise. However, as competition within the industry grew fiercer, companies began looking for new markets to target — enter SMBs.
For a long time the security market ignored the small- and mid-sized business (SMB) market, opting instead to target larger, professional markets like government or enterprise. However, as competition within the industry grew fiercer, companies began looking for new markets to target — enter SMBs.
SMBs account for the mass majority of the world's businesses, and although the budgets are smaller, their need for security still exists. In the last few years, manufacturers have finally opened up to this fact, which is obvious with the number of solutions for SMBs growing each day.
The popularity of consumer and DIY surveillance products as of late has also driven more companies to focus on the SMB market.
SMBs often do not have an IT department, IT know-how, or budget to install fancy security systems. Therefore, plug-and-play, easy-to-use consumer- and DIY-type products suit SMB needs. Acknowledging this trend, companies like FLIR Systems, who acquired Lorex Technology in 2012, and Infinova, who acquired Swann Communications in 2014, made strategic acquisitions to tap into this market, which has paid off; according to IHS FLIR and Infinova have been the two largest suppliers of consumer and DIY video surveillance in the last few years.
Special Announcement of a&s International's 200th Issue
a&s International's 200th issue is coming this month, which demonstrates how a&s International has been recognized by the global security market for the last 16 years. The a&s editorial team has planned a series of featured articles to recap the most significant security events, technologies, and industry changes, from 2007 to 2015 to celebrate the 200th issue. Hope you won't miss it!
