A quick overview on the current security market trend

Messe Frankfurt New Era, the leading integrated media service provider in Asia, today has held a seminar to share professional experience on security trend and industry aspects with providers in Taipei, Taiwan.

As IP system entered into the security market years ago, the entire industry has experienced a series of revolutionary changes. In today's market, in terms of deploying security systems, end users have more options than usual. A quick example, other than IP surveillance systems, end users can choose to update existing analog equipment to ccHDtv, CVI, TVI, or AHD systems in order to reach high-definition recording quality. Suppliers have realized that products make fewer profits now – the market has focused on systems integration, vertical applications, and multiple services.

It is all about intelligent and integration
End users started to set their eyes on intelligent systems and software that can provide added values on their business and management. The ideal of security is no longer merely about monitoring and access control; the ideal of security today suggesting surveillance, access control, and more importantly, making use of these data collected from security devices for managing purpose.

John Shi, the General Manager of Messe Frankfurt New Era, pointed out that future trend of the security industry will be about providing more integrated systems and platforms, such as physical security information management (PSIM), incident management system, and content analysis. The highly integrated platform helps critical verticals to achieve total security awareness for better protection; futhermore, it assists making effective business decision.

Personal device steps inside 
A prosperous potential can be seen in the consuming electronic market. Niche technologies are available for the end users now, for example, biometrics technique and NFC have been used on personal smart device. Intelligent systems can not only be used for professional surveillance, access control, business management, but also smart home and personal purposes.

The suppliers in the traditional security market are facing the same challenge – whether sticking to professional security product line or stepping into consuming product market at the same time.

New market strategy for the distributors
In order to survive all the challenges, distributors had to come up with more flexible market strategy. First of all, expanding the product line is a must. End users are looking for one-stop shop that provides all they need conveniently and skips possible technical problems; meanwhile, distributors have to be able to provide total solution to various verticals and projects. This trend indicates that distributor has to be able to supply various products (from the surveillance to storage, for instance), systems integration, and after-sale services that tailored to different cases.

Many leading providers in the market keep expanding local offices in order to provide the most instant services and to have connected relationship to the local market. On the other hand, providers tend to cooperate with more than one manufacturer just to make sure that they can provide solutions to any budgets and considerations.