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INSIGHTS

A perspective on the future of surveillance market

A perspective on the future of surveillance market
Big data’s growth has encouraged demand for high-definition surveillance. According to a report from market research firm IHS, the growth of big data within the video surveillance market is leading a growing demand for high-definition (HD) video cameras.

Big data's growth has encouraged demand for high-definition surveillance. According to a report from market research firm IHS, the growth of big data within the video surveillance market is leading a growing demand for high-definition (HD) video cameras.

IHS pointed out that HD cameras are peaking in popularity because of their video quality, which often exceeds that of legacy cameras. However, as the number of HD cameras surges, the amount of data created every day will potentially increase exponentially. In fact, IHS estimates the data derived from HD cameras will more than double in the next four years, reaching a staggering 859 petabytes by 2017. Not surprisingly, advanced technology will need to step in to help companies manage this mind-boggling amount of surveillance data.

Fortunately, as camera capabilities have expanded, the ability to record and store the data has evolved as well. Security video management software, integrated analytics and intelligent network video recorderswill be necessary to help make sense of all the video data collected.

Video analytics can do even more by reducing the amount of video recorded by each camera with virtual tripwires, thresholds and zones. With this technology, a camera only records video when a certain predetermined event occurs—rather than 24 hours per day.

In addition, intelligent solutions have emerged that help users comb through the vast amount of video data, enabling that information to be used for security purposes and beyond. Now, retail organizations can capture and analyze shopper habits and movement patterns. Leveraging this information, retailers can make real and predictive operational decisions to help increase conversion rates, improve operational efficiency and maximize customer satisfaction.

Other innovations are helping to bring better order to all the big data created every day. The H.264 video coding standard may go so far as doubling compression rates. And, in the coming years, new data compression algorithms may help to cut down on the quantity of data even further.

To prepare for a future of using big data well, end users will need to seek out technology providers who see the big picture, and who can provide solutions that will effectively handle HD video for years to come.

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