Even though US economic recovery is still staggering, Dan Schroeder, Vice President of Sales of Tyco Integrated Security, still remains optimistic — predicting the financial market, as well as education and healthcare will still present outstanding sales figures in 2014.
Even though US economic recovery is still staggering, Dan Schroeder, Vice President of Sales of Tyco Integrated Security, still remains optimistic — predicting the financial market, as well as education and healthcare will still present outstanding sales figures in 2014.
The financial services market
“In the next year we expect to see an increase in the financial services market. We've been working closely with our customers to better understand what the new ‘branch of tomorrow' will look like so we can continue to develop solutions which meet their ever evolving needs.” Schroeder explains.
Tyco expects an increase in store performance and customer experience. This will be done by continuing to implement effective security technology such as advanced video intelligence with higher-definition megapixel cameras to provide better images and more efficient coverage, access control solutions for ATM vestibules, as well as code automation to help ensure alarm codes stay in the right hands.
Education and healthcare
Moreover, Schroeders also points out 2 specific areas where are expected to see an increase in access control solutions: education and healthcare. “For healthcare, we've been seeing an uptick in demand for wireless lock technology. For example, in addition to the facility doors, hospitals and medical buildings have requested innovative locking mechanisms that bring access control to non-traditional applications such as storage cabinets for clinical consumables. ” Schroeder says.
“On the other hand”, Schroeder emphasizes, “many school administrators are now reassessing their security measures and emergency management plans. The majority of which are specifically focused on schools entrances, and are looking to integrate solutions like video intercom and visitor management systems. We predict that in the next year, these 2 sectors will continue to increase their spending on these types of security solutions. ”
A neglected market: crowd control
Additionally, Schroeder also addresses a neglected area in the past where is starting to show impressive growth — crowd control. “Tyco Integrated Security is very involved in the communities we serve and have become a resource to keeping the people of these communities safe.” Schroeder says. “For instance, we recently worked with Fenway to provide security solutions that were utilized during the World Series. Moving into 2014, Tyco Integrated Security will continue to work with the arenas, stadiums, and cities to provide the solutions they need during large-scale events. ”
A new zeitgeist: customer experience improvement
Speaking of product trends, Schroeder emphasizes the importance of customer experience improvement. “As our customers' security needs continue to evolve, so will our company. We are always looking for new ways to improve the customer experience and provide the best set of security solutions available. 1 way we've done this is by offering world class solutions manufactured by our sister company, Tyco Security Products. “
Tyco Security Products recently acquired Exacq, a developer of open architecture video management systems (VMS) for security and surveillance applications for the mid-size market space. By leveraging the partnership between its sister company, Tyco now has an opportunity to expand its video technology portfolio while strengthening its presence in the mid-market space. The quality of Exacq's products coupled with ease of use and ease of installation are expected to help Tyco address the needs of a different type of video users than we do with our current portfolio.
Schroeder says, “our end users are increasingly looking to us to provide security as a service, and moving forward, we expect mobile security technologies will address this need. For example, with mobile security management tools, business owners can remotely manage security systems from a mobile device, improve visibility with real time alerts and video clips, as well as improve work-life balance and optimize efficiency by conveniently supervising multiple locations from anywhere. “
New challenges underway
Even though the financial market, as well as education and healthcare are expected to see robust growth in sales; there is still a string of challenges underway in the year of 2004 for Tyco, specifically in brand differentiation, keeping employees up-to-date with the changing protocols and standards, and marketing Tyco as a globalized brand.
“1 of the biggest challenges we face as a system integrator is finding a way to differentiate our brand in a crowded market space. At Tyco Integrated Security, we stand out from our competition by working closely with our customers to ensure they receive the security solutions that not only meet, but exceed their expectations. This is done by utilizing partnerships with other companies, providing technology that's easy to use and by offering resources, such as the Centers of Excellence that provides organizations access to a robust source of information to enable well-informed decision making. “Schroeder says.
Moreover, Schroeder also expresses his concerns over how to keeping employees up-to-date with the changing protocols and evolving standards. “This has been another challenge. At Tyco Integrated Security, we take every step to ensure employees are properly equipped to handle each and every situation. Some ways we do this is through annual training sessions for all technicians, conducting frequent assessments to ensure that training is fully understood and learned, as well as offering online education tools on specific security technologies that are available to all employees. “
“Finally, a third challenge has been to continue to market a globalized brand. “, he points out, “ As multinationals globalize their security practices, they face a world fragmented with different regulations, cultures and standards that go beyond the changing standards in the U.S. By working with the third-party partners who have the necessary knowledge, experience and resources, Tyco Integrated Security has developed a global service delivery platform with greater consistency and simplicity. “