Rapid changes are taking place in the physical security scene in India, which is even more dynamic and fragmented than most other markets in the world.
Rapid changes are taking place in the physical security scene in India, which is even more dynamic and fragmented than most other markets in the world. As new competition — such as telecommunication and IT services providers or even consumer electronics and Web-based retailers — increases and intensifies, a brand new way (and organization) of distributing and servicing security systems has arisen to address unmet market needs.
Aakash is a “household” name in the Indian business world, with operations in construction and real estate, film and animation productions, traffic toll collections and many other industries. Having thoroughly researched and prospected the Indian market, the company decided to enter the security and safety sector earlier this year, with a new commercial establishment and brand name Core Tech Solutions (under the jurisdiction of Aakash Universal), said CEO Rahul Ambegaokar.
Core Tech has opened up 10 offices throughout the country since March 2013, and is aiming to reach 175 locations/cities and 20,000 franchisees within the next 24 months. The business development and technical support teams are ready and expanding, and the company is looking to work (as an exclusive distributor) with high-quality solutions providers from Asia, in the areas of video surveillance, access control (intercoms and doorphones), and fire and safety. Core Tech is also working on a you-earn-we-pay (YEWP) model for local systems integrators (SIs), where the company foots the tender security deposit and material cost, earns margins from imported hardware/software (as the exclusive distributor), and lets the SIs thrive with integration/installation earnings.
The market potential is there. Are you?