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INSIGHTS

Grow with Security 50 in Asia

Grow with Security 50 in Asia
More than half of the a&s Security 50 were present at Secutech International in Taipei this year, through on-site exhibits/booths and event presentations. As Asia's premier original manufacturers' show for global solution seekers, Secutech gave the supercharged representatives an opportunity to share with the asmag and a&s team the top 50's growth strategy and focus for the year. Asia's fast rise, vertical/geography-appropriate offerings and localization efforts were among some of the recurring themes.

More than half of the a&s Security 50 were present at Secutech International in Taipei this year, through on-site exhibits/booths and event presentations. As Asia's premier original manufacturers' show for global solution seekers, Secutech gave the supercharged representatives an opportunity to share with the asmag and a&s team the top 50's growth strategy and focus for the year. Asia's fast rise, vertical/geography-appropriate offerings and localization efforts were among some of the recurring themes.

For all the Security 50, the Asian region passed 2012 with flying colors and double-digit growth, and most stressed the continued, heightened focus on the region, with more investments in securing or recruiting appropriate partners, product developments and personnel. Take Bosch Security Systems for example. China is now an independent region with a new, locally brewed VP reporting directly to the German headquarters. The local R&D center also has sufficient ammunitions and local talent to develop what is truly needed and used in China and Southeast Asia.

Other parts of the region — such as Mongolia and all the way to Australia and New Zealand — are also brimming with opportunities, from high-end government and MNC projects to lower-end verticals like hospitality, residential, SMBs, education, health care and more. The 50 are all busy "attacking" weight-appropriate markets and partners with the "right" tailored and cost-effective solutions. As the region is not known for clear channel structure, more are engaging in road shows and events to reach out to installers and end users directly.

It is a fun time for security professionals to be in Asia. Stay tuned to this channel for more exclusive interviews and video contents on developments in the region!

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