Walk around any security show in the world today — brand new, innovative products can be scarce to find. Due to mediocre global economic recovery and longer life/selling cycles, solution developers have earmarked more resources for sales and marketing promotions of existing offerings, as well as fine-tuning and repurposing/verticalizing them. Making products cheaper and easier to deploy, in a disruptive innovation manner, has become the No. 1 priority for many (especially the big guys).
Walk around any security show in the world today — brand new, innovative products can be scarce to find. Due to mediocre global economic recovery and longer life/selling cycles, solution developers have earmarked more resources for sales and marketing promotions of existing offerings, as well as fine-tuning and repurposing/verticalizing them. Making products cheaper and easier to deploy, in a disruptive innovation manner, has become the No. 1 priority for many (especially the big guys).
It should not be a surprise that traditional security gold mines (higher-end projects in the government and MNC verticals) are as competitive as they can get and are not as lucrative these days. Manufacturers and solution developers, bi...