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Asia Update: VIVOTEK grows hand in hand with IP video

Asia Update: VIVOTEK grows hand in hand with IP video
VIVOTEK is a security veteran who has continuously developed and matured with the IP surveillance sector over the past 10 years — the most pivotal and important time for the security industry. VIVOTEK owes much of its success to profound industry insight, and its deep commitment to developing core technologies and establishing brand awareness.

VIVOTEK is a security veteran who has continuously developed and matured with the IP surveillance sector over the past 10 years — the most pivotal and important time for the security industry. VIVOTEK owes much of its success to profound industry insight, and its deep commitment to developing core technologies and establishing brand awareness.

Back in the year 2000, when video conference devices and DVRs were extremely popular, VIVOTEK, after carefully evaluating its own strengths and the market outlook for both of these highly competitive markets, made a critical decision to focus on IP surveillance instead. At that time, IP video surveillance was only in its early development stage. Replying on its strong technological background in media processing and networking, VIVOTEK pioneered to develop a MPEG-4 codec when the market was dominated by JPEG. This major technological advance helped VIVOTEK successfully get in to the ODM business, which provided the company with even more confidence to boldly move forward.

To uphold its competitiveness in the market and produce high quality IP video products, VIVOTEK decided to develop its own core technology and multimedia SoC — a huge investment for VIVOTEK at that time. Their first multimedia SoC was successfully released in 2005. This competitive solution effectively cemented VIVOTECK as a technology pioneer in the IP surveillance market. VIVOTEK's revenue increased quickly after 2005, and in 2006 the company went public. With sufficient funding and man power, VIVOTEK's revenue and profit growth has since boomed and flourished. This success propelled VIVOTEK to emphasize its branded solutions and dedication to penetrate global markets. “At that point, we started to approach distributors and system integrators and actively participate in global trade shows and make acquaintance with project implementation experts,” said Steve Ma, Executive VP, VIVOTEK. Last year, in 2012, sales revenues surpassed US$100 million.

As the IP video surveillance sector experienced an explosive growth over the past 10 years, so did VIVOTEK. These days, market competition has progressively become more and more fierce, and in light of this VIVOTEK leverages its cutting-edge technology to create greater values for its customers. For example, its latest fisheye camera is a union of fisheye lens and dome, which largely satisfies the demands of wide-range surveillance.

This latest camera is equipped with a fisheye lens for wall mounted 180 degree viewing, and it also offers 360 degree panoramic viewing for ceiling/floor/table mounting to provide coverage for wide, open areas. “Fisheye lenses are widely adopted in automotive applications,” Ma said. “In the future, they will be largely used for security.”

VIVOTEK is optimistic about the future of surveillance, as there are plenty of fish in the analog migration sea. As a leading IP brand, VIVOTEK will continue its efforts in offering total solutions, establishing more local service branches, and keeping the world safe and secured.

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