In a recent market study, IMS Research has found that more than 1.1 million security cameras were sold globally through the retail channel in 2010. Is the threat and fear of crime causing more consumers to increase the security for their homes?
In a recent market study, IMS Research has found that more than 1.1 million security cameras were sold globally through the retail channel in 2010. Is the threat and fear of crime causing more consumers to increase the security for their homes?
According to the US National Crime Victimization Survey (NCVS), 15.6 million US households experienced property crimes in 2009. The British Crime Survey found that in 2009 to 2010, there was an estimated 659,000 domestic burglary incidents. With these, and many more crime statistics appearing in national and international press, it is not surprising that consumers are looking to improve the protection of their properties.
William Rhodes, Market Analyst at IMS Research, said, “Consumer and DIY video surveillance equipment can be quickly set up and installed without complicated wiring or configuration. Consumers are able to enhance the security of their homes simply and at an affordable price.”
Rhodes added, “Video surveillance equipment sold through the retail channel has fallen in price in recent years. Price is an important factor for consumers choosing which security equipment to purchase. Another driver in the market is the increased features and functionality available for consumers. Many solutions now give users the ability to remotely view and manage video through a Web browser or smartphone; meaning they are able to remotely ‘check up' on children, pets and their homes with no additional charge.”
Be it driven by real crime or the perception of crime, it is likely that an increasing number of consumers will look to install video surveillance equipment on their homes, especially as the price for the equipment falls.