Axis Communications Strengthens Northern European Team in Response to Increasing Network Video Demand

Axis Communications, a provider of network video, has strengthened its sales and business development teams with four key appointments in response to the demand for network video.

Axis announced the expansion of its global sales and marketing team back in May this year, and since then has created a number of openings within Northern Europe, including the appointment of Fredrik Thor as SM for the region; Shaun Southall as a Key AM for the UK and Ireland and Ross McMurray as Inside Sales, UK and Ireland. In addition, Atul Rajput has been promoted to Business Development Manager for retail across Northern Europe.

“The demand for network video solutions is continuing to gather speed and as a business, we recognize that our organization must meet the requirements of our customers and partners. These appointments will ensure that we have the right skills and are agile enough to respond at both the local and regional level,” said Phil Doyle, Regional Director, Northern Europe, Axis Communications.

With more than 20-year experience in technology, Fredrik Thor is qualified to lead the Northern Europe region's sales team. Thor joins from global technology company, Cognex where he held the position of District SM for the Nordic and Baltic regions and has also held positions at Sensor Control and the ABB Group. Also joining the sales team are Shaun Southall and Ross McMurray as a Key AM and Inside Sales respectively who will both focus on the UK and Irish markets.

Axis is also investing heavily in regional industry segment expertise, and as a result has promoted Atul Rajput to Business DM for retail, Northern Europe. In his new position, Rajput will be responsible for implementing Axis's business development strategy as well as maintaining key customer and partner relationships. Having been with Axis for 13 years, Rajput has experience within the UK and Irish markets and was also responsible for designing the framework for the original Axis training academy launched in the U.K.
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