Axis Appoints New Business Development Manager for Growing Retail Market

Axis Communications, a provider of the network video market, announced that Jackie Andersen joined the North American team as Business Development Manager, Retail, where she will work closely with partners and retailers to design surveillance systems that maximize loss prevention and drive business value. Andersen, who has a 15-year history in retail surveillance, will lead the Axis team as they showcase a strong portfolio of retail products.

Retailers have a tremendous opportunity to leverage the unique benefits of network video such as superior image quality, scalability and lower total cost of ownership to not only secure merchandise and protect liability, but also improve marketing, merchandising and efficiency. Andersen's expertise in cross-functional video and LP data mining will be an asset for Axis and its partners as they continue to grow network video in retail and establish IP surveillance technology as an integral part of the retailer business process.

In her 25 years of sales director experience, Andersen has worked with top worldwide retail and hospitality customers to develop PoS payment card industry (POS PCI) and organized retail crime (ORC) initiatives. She plays an active role in major retail associations including RILA, NFSSC, and NRF, and has held various senior-level retail sales and strategic planning positions at ADT SelectVision, 3VR and Westec Interactive.

"Retailers have a 25-year history of using analog surveillance, but the market is shifting that mindset by proving all the retail-specific benefits that only network video can deliver," said Fredrik Nilsson, GM of Axis Communications. "Jackie's experience, track record of success and retailer relationships will be tremendous resources as we work with our partners to the improve safety, security and efficiency of retailers worldwide."

Andersen inherited the retail business development position from Patrik Pettersson, who has been selected as Axis' first Business Development Manager for the growing North American Technology Partner Program. Pettersson will help drive the convergence of network-based solutions by working with those key partners in the Axis ecosystem who deliver the infrastructure required for an IP-surveillance system.

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