HTS is a pioneer in the camera field. HTS built its own brand — Viewse — which was the first Chinese brand in surveillance camera market in 1999, providing the market with top-notch cameras. After its acquisition by China Security & Surveillance Technology, HTS has more resources for R&D development, with advanced instruments and technical professionals. It continues to invest in production equipment and technical innovation, ensuring its dominant status in China and abroad. A&S China Best Buys talks to Lee, Manager of the International Business Division at HTS, about its overseas plans.
HTS is a technology-driven company, offering market-leading products distinguished by its in-house R&D capabilities. For 2010, the company has new innovations ready to launch. They include 1.8-megapixel cameras with CMOS/CCD sensors, plug-and-play network cameras, cameras supporting 3-G and intelligent cameras.
Only unique in-house R&D technology and new products keep a company ahead of the pack. "We want to maintain our dominant role for security in China, as well as changing the negative stereotype for Chinese-made products overseas," said Lee, Manager of International Business Division at HTS. "We want to show people there are good Chinese manufacturers they can work with."
Boosting Market Recognition
An electronic product with a product lifespan of more than 10 years would merit a thumbs-up from most people for reliability and quality. This is even more noteworthy for security products like surveillance cameras, which run 24/7. HTS first provided products 12 years ago, with some customers still using its first generation products.
"From the beginning of this year, we ran an advertising event in China about users still using our first-generation cameras," said Lee. "This campaign not only proves our product longevity with reliable and stable performance, but also spotlights our dedication to customers. We will invest more to serve our customers better."
On the overseas front, the organization has cooperated with many international players over the years. The company recently passed all approval procedures for manufacturing, quality control and management by a large and notable American partner.
Furthermore, HTS has worked with technical institutions in Japan, the U.S. and South Korea for R&D. With stringent quality control, the company strictly follows international and industrial standards. It has obtained international quality certification for ISO9001:2000, as well as passing other international standards such as CE, FCC, MA and RoHS.
According to Lee, the company has reshuffled its internal workflow. In the past, R&D resources were not properly integrated with overseas buyer demands. To provide more suitable products for overseas buyers, the HTS sales teams listened to customer feedback and passed on their requirements to the product development center. This enabled the company to better understand and serve different markets.
"We will enhance our cooperation with other CSST subsidiaries," Lee said. "With more customers demanding total solutions, we have the resources to satisfy their needs. Our lineup features DVRs, speed domes, alarm sensors and displays."
"Our ultimate goal is to become an internationally renowned surveillance camera manufacturer," Lee said, "It will not be easy. But we definitely understand market trends and reinforce our competitive edge with innovative products, quality management and attentive customer service."
New Innovations
650 TVL High Resolution Camera
To respond to market trends, HTS launched a new camera, the Viewse VC-422A 650 TVL High Resolution Color CCD Camera. The Viewse VC-422A features four advantages — super high resolution, 3-D noise reduction, super wide dynamic range and slow shutter.
This innovation features a 1/3-inch Sony WDR effio CCD (960H) with effective pixel counts of 976 (H) by 582 (V). The camera offers 650 TVL for high resolution and performance.
It offers 128x wide dynamic range, allowing true day/night functionality. The product features multiple wide dynamic modes to meet end user requirements, including shutter prior, iris prior, auto exposure shutter prior or auto exposure iris prior. With slow shutter function and 3-D digital noise reduction, the VC-422A provides crystal clear and enhanced images at night.
Super Digital Processor
HTS launched an in-house design chip, the super digital processor (SDP). It supports CCD and CMOS resolution of 1.3-megapixel and 700 TVL, with maximum 14-bit inputs. The SDP enhances ultra-low light sensitivity and its starlight function delivers good images in extremely low light environments.
The processor features more than 48 zones of super backlight compensation as well as advanced camera onscreen display performance functions. The new SD shows HTS's R&D capabilities and provides customers with an affordable option.
Meeting all the criteria of a good manufacturer — R&D capability, manufacturing capacity, quality control, management and after-sales service — HTS sells its products worldwide. North America is its largest overseas market, with Europe coming after. With new affordable products ready, HTS will increase its market share in Southeast Asia.