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INSIGHTS

China Update (Part I): Building Brands with Quality and Trust

China Update (Part I): Building Brands with Quality and Trust
The global economic downturn has affected the security industry worldwide. While Chinese manufacturers have been less affected compared to other countries, they strive to overcome the "made-in-China" stereotype.

The global economic downturn has affected the security industry worldwide. While Chinese manufacturers have been less affected compared to other countries, they strive to overcome the "made-in-China" stereotype.


These vendors want customers to recognize that made-in-China products are not only affordable but are also of good quality. Honesty and trust are highly valued, together with services and fast market response.


Differentiation and value-adding make solutions stand out despite fierce price competition. A good handle on R&D is essential for company success. Self-developed technology and efficient production can help lower prices, making high-quality solutions more affordable.


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