IMS Research's Middle East Market for CCTV and Video Surveillance – 2010 Edition” report forecasts that the Middle East market for video surveillance equipment will grow by more than 10 percent in 2010 and the region is forecast to continue to grow strongly towards 2013. When compared with other regional markets; the Middle East represents a significant growth opportunity for manufacturers of video surveillance equipment due to the emerging nature of the market.
At the Intersec 2010 trade show Axis Communications, Sony and Panasonic System Networks announced strong double digit growth figures for the Middle East region in 2009. So how are these companies achieving rapid growth in the Middle East? For video surveillance companies thinking about entering this market the following points are critical:
* Relationships: In the Middle East establishing and maintaining strong business relationships is vital. With the majority of projects available for tender being greenfield projects, developing relationships with security consultants and local system integrators is essential.
* Local support: Video surveillance vendors who have tried to manage businesses in the Middle East remotely have found the process to be difficult. Local product and technical support are minimum expectations of systems integrators and installers operating in the Middle East.
* Market insight: The structure and factors impacting the growth of video surveillance equipment in the Middle East are different to those of Western Europe and North America. Knowledge of which countries are forecast to grow quickest and an understanding of the level of IP video surveillance penetration in each country can prove invaluable when planning or refining a marketing strategy for the Middle East market.
"The markets for analog and network video surveillance equipment are both forecast to grow strongly in the Middle East towards 2013," stated Gary Wong, Video Surveillance Research Analyst at IMS Research. "Companies looking to exploit the potential of this unsaturated and rapidly developing market for video surveillance equipment need to tailor their market strategy to match the unique market structure that exists in the Middle East."