Axis Urges UK Retailers to Deploy Business Intelligence

Axis Communications UK, a supplier in the network video market, warned retailers to take advantage of latest surveillance techniques during the peak season for shoplifters.

The six weeks from mid-November to the end of December is peak season for shoplifters. Up to 80 percent of a whole year's shoplifting takes place before the holidays. The British Retail Consortium estimates that the total cost of retail crime, including costs for stolen goods, vandalism and measures from video surveillance to security guards, is about US$3.3 billion a year. With the recession also contributing to a rise in shrinkage, retailers are preparing themselves for bumper shoplifting figures this year.

Busier stores and outlets packed with goods make it easier for shoplifters to steal, so it is up to retailers to make it as difficult as possible for them to get their hands on the goods. And, with security guards unable to apprehend thieves so easily when stores are bursting at the seams with customers, retailers are turning to the latest surveillance techniques to help the fight against shrinkage.

Former Head of Loss Prevention for HMV, Andrew Martin, recently co-founded Pulp, a growing chain of fashion stores. He has seen firsthand how IP-based surveillance solutions can be used to effectively combat shoplifting.

“Shoplifters are becoming increasingly sophisticated in their methods of removing goods and at peak shopping times it becomes very difficult to catch a thief,” Martin said. “Employee theft is also on the increase so retailers not only need effective surveillance on the shop floor, but also at till points and in stock rooms.”

“IP-video based surveillance can be integrated with existing security solutions to add an extra layer of security,” he said. “For example, EPOS Interworking can help combat ‘sweethearting' as it allows retailers to measure the average time of a transaction and then any exceptions can trigger recordings or alert a managers in real-time that an incident is taking place.”

Phil Doyle, MD, UK and Ireland, Axis Communications, who has spent much of the past 10 years working with UK retailers in combating shrinkage and delivering improved management information in the store environment, said: “The busier the store environment, the more likely it is that a shoplifter will try and steal as they know that people have less time to be vigilant. That's really where technology can help in terms of exceptions and behavioral trends.”

“The more connected an in-store security team can be with IP-based video, retail tagging, EPOS Interlocking and even access control, the more likely it is that crime can be reduced,” Doyle said.

During the run-up to Christmas, retailers need to be smart and take advantage of the latest surveillance techniques so that they can make the most of the increased in numbers in their stores by selling to them, rather than worrying about unscrupulous employee behavior or a rise in shrinkage.

“IP-based surveillance systems are increasingly being deployed as a flexible, lower-cost and intelligent alternative to legacy stand-alone products and the benefits of these solutions is typically seen during peak trading,” Doyle said.
Axis Communications offers a wide range of network video solutions and counts brands such as Hugo Boss, Ikea, Lidl and Hughes and Hughes among its retail clients.
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