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INSIGHTS

Industry in Flux Remains Hush-Hush About Entry Level

Industry in Flux Remains Hush-Hush About Entry Level
In a globe-sweeping trend, major security players are providing entry-level, no-frills products or else lowering the prices of previously considered enterprise-level offerings. Whether to target the burgeoning SMB market or to provide more options for existing customers in the subsiding but ongoing credit crisis, manufacturers have reacted to this topic in a more or less hush-hush manner. A&S explores why.

In a globe-sweeping trend, major security players are providing entry-level, no-frills products or else lowering the prices of previously considered enterprise-level offerings. Whether to target the burgeoning SMB market or to provide more options for existing customers in the subsiding but ongoing credit crisis, manufacturers have reacted to this topic in a more or less hush-hush manner. A&S explores why.


Security is not the first to witness the "entry-level" trend. In consumer electronics, netbooks are emerging as a bright spot in computer sales compared to notebooks, and DisplaySearch estimated that worldwide sales of netbooks will double from last year to a total of 32.7 million units this year.

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