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INSIGHTS

Smart Video, Smarter Business Model

Smart Video, Smarter Business Model
A trendsetter in video analytics, ObjectVideo has made its name known in virtually all verticals across the globe, thanks to its modularized technology and unique business model. CEO David McGuinness shares with A&S the secret to stay afloat and profitable even in financially difficult times.

A trendsetter in video analytics, ObjectVideo has made its name known in virtually all verticals across the globe, thanks to its modularized technology and unique business model. CEO David McGuinness shares with A&S the secret to stay afloat and profitable even in financially difficult times.


First incepted in 1998, video analytics—known as computer vision back then — was originally developed and funded by the Defense Advanced Research Projects Agency of the US Department of Defense. Even to date, selling video analytics means addressing reliability issues and demystifying overexpectations. "We have a bullpen of PhDs working on today's and tomorrow's problems," said David McGui...

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