StarVedia Technology: Honing Its Competitive Edge

StarVedia Technology: Honing Its Competitive Edge

The first half of 2009 has seen StarVedia Technology's sales increase by 300 percent, and similar growth is expected for the rest of the year. Such robust performance can be attributed to the company's unrelenting commitment to innovation with a "simple" design.


Armed with a team of engineers with more than 10 years of VoIP know-how, StarVedia Technology designs and manufactures products with sophisticated network communication technology. Founded in 2007, the Taiwan-based network camera company delivers products that are easy to use/set up and of solid quality. "The security industry has become increasingly commoditized and ease of installation is at the core of this evolution," said Jeffrey Wu, President. "Making network cameras simple and widely available for the general public will be the big wave."


StarVedia has proved the commercial viability of network cameras, with more than 70 percent of its revenue generated from residential and commercial sectors. Surveillance has garnered significant attention among small businesses, home offices and residences, and StarVedia caters to these growing needs with reliable products at affordable prices, Wu said.


Differentiation
The company's strength stems from its unabated effort to provide innovative technology. With 50 percent of its resources dedicated to R&D, StarVedia prides itself in its ability to offer up-to-date software support to Web browsers and management platforms.


Setting up network cameras typically requires configuring IP addresses, domain names and port mapping. StarVedia boasts its plug-and-play capability. The self-developed software allows users access to live images by simply entering camera ID numbers and passwords. "Every network camera is assigned an ID number, which is engraved on the casing," explained Wu. Its network cameras have the added advantage of supporting mobile standards such as 3GPP and ISMA, enabling mobile monitoring via smart cellular phones or PDAs. Another key feature is easy access to network-attached storage, which offers cost-effectiveness and remote control, noted Wu.


Future Playbook
To most users, Wu said, interoperability between mobile and surveillance devices is an important attribute. The company plans to extend mobile monitoring services to a wider range of phone models, such as Blackberries and iPhones.


Not content with simply reducing deployment time and cost for users, StarVedia also aims for distributed intelligence with onboard facial recognition, enhanced motion detection and higher resolution. Upcoming features include mobile monitoring support for iPhone clients and megapixel resolution built on the same plug-and-play architecture (expected to be ready by the fourth quarter this year).


With EMEA and the U.S. accounting for more than 60 percent of its overall sales, StarVedia is now expanding its reach in Asia to China and India. The user-oriented approach helps bring network cameras to the right markets faster, said Wu. "Beefing up our software offerings will allow users to enjoy quality performance anywhere in the world, with effortless installation and operation."

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