BlueStar SecuTech: Winning on Better Services

BlueStar SecuTech: Winning on Better Services

With its continuous R&D and ever-evolving business strategies, BlueStar SecuTech provides cost-effective, user-friendly products with comprehensive sales and support services for all markets.


Founded in 2000, BlueStar SecuTech, a network video solution provider, is headquartered in Beijing with branch offices in Shanghai, Guangzhou, Shenyang, Xi'an, Chengdu and Tianjin. In 2007, the company became publicly listed on the AIM market of the London Stock Exchange.


With government regulations pushing for higher security at financial institutions, the company was one of the earliest with equipment in place to send video signals of banks to China's public security bureaus.


"Our key to success is our people," said Romeo Kwok, Senior VP and Executive Director at BlueStar SecuTech. "Our high-caliber management team trains all employees to stay competitive." About 25 percent of the company's workforce is dedicated to the R&D of high-quality DVRs and network platforms.


Technology and Services
Smart DVR with built-in video analytics is the company's latest technology development. "We are one of the first with this user-friendly and cost-effective design," said Kwok. "The software algorithms were developed by our in-house R&D team, and we can offer mid- to high-end products at mid- to low-end prices."


Quality service is another strength of this company. Earlier this year, the company became the first total service provider for China's banking segment. "Developing, manufacturing, selling and installing products are important and what we are good at, but a more pivotal issue is the ability to provide better support services," Kwok said. BlueStar now offers full-range services, including presales and after-sales technical support and user education, to its distributors.


Reaching Abroad
Rules and regulations of different market segments and countries are the main obstacle for many Chinese companies to enter the international arena. In 2008, after a series of testing and reforming, BlueStar's success in China's banking segment finally prepared itself for worldwide exports.


On the channel front, two new departments, Value-added sales and Channel distribution, were created earlier this year. The company has enjoyed and will continue to build on long-term partnerships with its OEM partners and regional distributors around the globe. "We are a company with strong positioning. Our target for exports will be away from our existing OEM partners because we value our partnerships; we will work on establishing new channel networks," said Kwok.


Developing countries are the company's top priorities. "Last year, we secured and completed projects for national banks in countries such as Panama, Columbia and Indonesia," said Kwok. In terms of applications, transportation, chain stores, correctional services and courthouses are of great interest to the company.


Today, BlueStar is also JVC's CCTV exclusive distributor in banking and financial in China. The company will continue to strengthen its offerings with user-friendly interfaces and affordable pricing, along with providing more user education options. Given the innovative technology, quality service and renewed market approach, there is no limitation as to what this dynamic company can accomplish.

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