Milestone Partner Strategy Expands to Help Build the Future

Milestone Systems, the open platform company within IP video management software, strategically builds new facets into its global business model that support and strengthen partners for ultimate customer satisfaction.

The shift to IP video surveillance from analog technology is in full gear, creating innovation and new opportunities in the market. A 2008 report from ABI Research predicts digital technologies in video surveillance will be a rising tide that will lift all boats. IMS Research forecasts a compound annual growth rate for IP video surveillance products of more than 36% from 2007 to 2012 compared to just 3.4% for analog.

Taking center stage is open platform IP video management software – and IMS Research has found Milestone to be the leader in this category for several years. Milestone introduced to the industry the XProtect video management software based on open platform architecture, with defined Application Program Interfaces (API) in a Software Development Kit. This allows customers to integrate "best in class" applications that move beyond standard video surveillance to video-enabled solutions. For example, not only can a customer have video monitoring of their business, they can also integrate with building management, video analytics and access control systems – all with a common interface for connecting, sharing and managing these. As customers stop thinking solely in terms of cameras, and begin planning security systems as total solutions that integrate applications, unlimited IP video-based innovations abound.

The emphasis is on strong relationships designed to empower and differentiate Milestone partners for delivering the best IP video solutions in the industry.

As of 2009, Milestone is extending the Channel Partner Program to four levels of expertise, performance, and support: Bronze, Silver, Gold and Platinum. These achievements are reached and rewarded through the certification training, lead management, earning incentives, implementation successes, and participation at the bi-annual Milestone Integration Platform Symposium (MIPS) events.

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