Network Cameras: South Asia on the Rise

Network Cameras: South Asia on the Rise

With a growing market for surveillance solutions in India, Livedarshan, one of the solution providers, has been expanding its horizons. Having worked with some of India's leading enterprises such as Hindustan Construction Company, Municipal Corporation of Mumbai, Raheja Constructions, Microsoft India, Levis, Mahindra Auto, VU Tech and the Indian Air Force, the company continues to modify its software and technology applicability according to customer requirement and feedback.

The changing dynamic of the surveillance market demands that in the near future most manufacturers shift to network cameras to be competitive. Livedarshan has had close ties with VIVOTEK, a major network camera OEM supplier to many resellers in India, for the past four years. Other long-term suppliers include Afreey, Acti, Acutvista and Minnray. Working in close cooperation with these companies, Livedarshan has developed a market for their cameras by providing hardware/software solutions and client servicing.

The Indian market requires sustainable surveillance solutions that are not high-end cameras but offer reliable, affordable technology. Users require comprehensive features at competitive prices. Chinese brands offer inexpensive cameras; however, they fall short of the quality offered by Taiwanese companies. There are also cases where discrepancies arise in actual features and the ones advertised.

Currently, camera manufacturers with exceptional support and in-house R&D are in great demand in the country. The local market is in need of a mixed spectrum of cameras, ranging from SOHO to professional use. Software is another key component that affects the reliability and sales of network cameras. To be competitive in the world market, cameras require adequate support. Cameras that do not stream well over the network, lack quality recording software, or are not supported by central management software developers are at a disadvantage. Thus, Chinese manufacturers need to focus on software first. They are recommended to focus on open SDKs, to allow other software developers to support their cameras.

India's rapidly growing economy and corporate sector, along with the widespread availability of broadband connectivity, are rooting for the increasing adoption of network cameras. The construction boom in the country and the fact that currently most establishments and government organizations lack even analog surveillance allow for fresh investments in network cameras in the foreseeable future.

Soon, 3G will be made readily available, and telecoms that pay heavy license fees for 3G will look aggressively to sell their bandwidth. One of the key selling points of 3G is the possibility of live audio and video viewing, which will in turn drive sales of network cameras. The market will benefit from a greater range of affordable cameras that suit different price ranges and technical requirements.

Network cameras are the way ahead, providing enhanced viewing, improved control and easy integration with alarms, access control and other security systems. With their numerous advantages, network cameras are definitely the more viable option for makers looking to increase their future profitability.

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