Verkada, a leader in AI-powered physical security technology, today announced the promotion of Carlos Rocha to lead its Latin American (LATAM) business as Country Manager as the company expands to meet accelerating demand for AI-powered physical security solutions in the region.
Verkada, a leader in AI-powered physical security technology, today announced the promotion of Carlos Rocha to lead its Latin American (LATAM) business as Country Manager as the company expands to meet accelerating demand for AI-powered physical security solutions in the region.
Based in Mexico City, Rocha will lead Verkada's go-to-market strategy, sales operations, and partner development across LATAM. The company has grown rapidly in the past year in partnership with its network of more than 400 partners in the region, with its LATAM bookings up 300% year-over-year.
"Carlos has been instrumental in building Verkada's business in Latin America from the ground up," said Eric Salava, Chief Revenue Officer at Verkada. "He joined as our first employee in Mexico and has since scaled the team to more than 30 employees who are driving real impact across LATAM. This promotion reflects how we're investing in the region."
"Latin America is one of the most dynamic and fast-growing markets in the world, and Verkada is uniquely positioned to capture this market opportunity," said Carlos Rocha, Country Manager, Latin America at Verkada. "Organizations here – global manufacturers, retailers, and industrial firms who are rapidly expanding their physical footprints — are ahead of the curve when it comes to AI and cloud adoption, which has made Verkada’s AI-native, cloud-based platform the clear choice for their capital investments."
With a rapidly expanding customer base that has grown 52% in the year across the region, Verkada is bringing AI into the physical world to solve real-world challenges for organizations like C5, Softek, Finsa, and American School Foundation. Verkada’s impact is scaling alongside its fast-growing customer footprint: its video security cameras process more than 400 million images per hour during peak hours, its access control powers 8 million door unlocks per day, and its visitor management system prevented more than 5,000 potential threats last year.
Verkada’s investment in LATAM comes on the heels of launching four new offices across the US, including Atlanta, Chicago, Dallas, and Los Angeles, and a new international hub in Dubai. The company's recent investment from CapitalG, Alphabet's independent growth fund, values Verkada’s rapidly growing footprint of more than 30,000 customers globally at $5.8 billion.
Product Adopted:Software