Many financial institutions take advantage of the benefits that AI and Big Data bring to video surveillance systems to attract, measure and improve the experience of their customers.
For most security managers, technological innovation in branch offices leads to a decrease in the number of incidents, allows them to improve procedures or optimize the performance of their staff, making them much more effective.
However, many financial institutions take advantage of the benefits that AI (Artificial Intelligence) and Big Data bring to video surveillance systems to attract, measure and improve the experience of their customers, having a great use of these advances by the different departments of the bank, benefiting from business intelligence in relation to what happens in their facilities.
The challenges faced by the banking sector are numerous and remarkably diverse, among which the following can be highlighted:
Changes in threats
Banks are on the front line in the face of increasingly sophisticated cyber-attacks. This means financial losses in the millions, as well as negative repercussions on the image of the financial institutions themselves. A reliable video surveillance system provides the necessary tools to protect against physical and cyber threats.
Return on investment
Upgrading to an intelligent video system represents a major investment involving many departments of the organization. The choice should lead to an optimization of tasks and time, a reduction in maintenance costs and a maximization of the profitability obtained with the system for each department of the bank. Increasingly, video systems are being sought that offer benefits for all departments of the company, not just the security area.
The power of data
Video Business Intelligence allows you to process the data from your CCTV system, providing you with a cross-cutting tool for business decision making. State-of-the-art video systems can provide you with information to reduce uncertainty and make good decisions.
Jacobo Ramírez
Key Account Manager MENA
SCATI
The key lies in having a complete platform for managing the current potential of video surveillance, which is modular, allowing each user to make use of those modules and features that best suit their daily operations. A platform that makes use of AI and big data, in combination with a powerful VMS. This is what we call the "smart office" concept, which is implemented with a dual purpose.
The first, to further enhance the security of the facility itself, the people and assets present there. By ensuring full coverage of the banking facilities 24 hours a day, in addition to capturing all activity and incidents, the recorded images can even mitigate or prevent future activities, providing security personnel with alerts or analysis to record unauthorized activities outside business hours. All these alerts facilitate a posteriori forensic investigation, but also favor a preventive management, focusing on a concept of predictive security of facilities. It is the anticipation that something might happen.
The second focuses on the collection of business data which, properly structured and processed, becomes valuable information to provide operational intelligence to the different areas of the bank and thus improve operational efficiency.
- Determine the number of customers waiting in line at the teller window or ATM, and how long they have been waiting.
- Receive notifications when a customer has exceeded the acceptable waiting time limit.
- Know how long customers stay in a specific area of the office, either at the teller window or at the sales advisors.
- To have statistical data on customer traffic at the different offices segmented by time intervals, gender or age.
Credibility and trust between banks and their customers can take years to build but can quickly be broken by the smallest detail.
The goal of AI in video surveillance within the banking industry is not only to keep customers safe, but also to ensure that they have the best possible in-branch experience while maximizing the bank's profits.