The surveillance solutions and business intelligence solution provider Oncam aims to take full advantage of the growing potential of the Asian market. In efforts towards this, the company has appointed new regional directors for APAC and South Asia. Speaking to asmag.com, Daniel Elvin, Regional Director in APAC, in
The surveillance solutions and business intelligence solution provider Oncam aims to take full advantage of the growing potential of the Asian market. In efforts towards this, the company has appointed new regional directors for APAC and South Asia.
Speaking to asmag.com, Daniel Elvin, Regional Director in APAC, indicated that the company has traditionally been strong in the U.S. and Europe and seen some momentum in India, but are yet to penetrate well into the APAC market.
“The markets in Asia are quite different compared to the West and the difference comes in the dynamics,” Elvin said. “It is important to understand, accept and adapt, and by doing that there is a great potential that many brands and even Asian brands as well may take advantage. So that is one core part of how we succeed. We actually understand the market.”
The company aims to focus on all the major countries in the region. To start with, Korea and Japan are seen as great markets where the company is seeing some really tangible opportunities in the making. Hong Kong and Macau, the rest of China, and other countries in the region are also seen as priority.
“The key strategy is to start looking at ourselves,” Elvin said. “We are now building up a strong team of industry professionals, and also being on board with the partners in the market that share the same passion for Oncam as we do.”
Traditionally, Oncam has had a strong presence in some key verticals like transportation and casino and gaming in the region. Going forward, the company aims to capitalize on these strengths, while seeking to enter new verticals.
“Looking back at where we have been strong in the region, I can say transportation, we have been very successful, casino and gaming, and government to some extent,” Elvin said. “Looking forward, we will be building on the strengths that we have in the past while growing into markets where we have not been strong before. Retail is one of those very important strong markets for us, casino and gaming is a segment that's growing in all parts of Asia Pacific. It will continue to be a growth vertical for us.”
Oncam is also seeing some momentum in the government sector in the region. This vertical is widely seen as an emerging sector for the security industry, and Oncam would like to take advantage of it.
He added that there is a strong network of partners out there that share the same vision on how the company can bring the suitable solutions to the markets. In fact, Oncam's marketing strategy is closely linked to its partners. “We believe strongly in bringing our solutions to the market with the help of our partners,” Elvin said.