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INSIGHTS

Transitioning to value-added distribution

Transitioning to value-added distribution
With Thailand’s security scene increasingly competitive due to an inundation of Chinese products, distributors there find themselves increasingly moving towards value-added distribution. One example is Bangkok OA Coms. The company has decades of history and has been Samsung’s exclusive distributor in Thailand for al
With Thailand's security scene increasingly competitive due to an inundation of Chinese products, distributors there find themselves increasingly moving towards value-added distribution. One example is Bangkok OA Coms.

The company has decades of history and has been Samsung's exclusive distributor in Thailand for almost 30 years. Increasingly, the company is subject to increasing competition in the Thai market, which now sees an influx of Chinese products offered at low prices.

“It's getting tougher because you're getting more players. You need to fight price competition and we see more and more products from China,” said Arnon Kulawongvanich, GM of Sales and Marketing at Bangkok OA Coms. “It's tough for people w...
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