Modern Putra Indonesia, local operator of 7-Eleven in Indonesia, says it plans to add up to 2,500 new stores in the next ten years and braces for growth, reports Jakarta Globe. The number of 7-Eleven stores will more than double by adding a further 200 outlets this year, director the company Henri Honoris said in in
Modern Putra Indonesia, local operator of 7-Eleven in Indonesia, says it plans to add up to 2,500 new stores in the next ten years and braces for growth, reports Jakarta Globe.
The number of 7-Eleven stores will more than double by adding a further 200 outlets this year, director the company Henri Honoris said in interview. Since entering the market in 2009, expansion of the 7-Eleven network has been modest. But plans are set to accelerate, with Honoris expecting more than 2,000 store openings in the next decade.
The Indonesian market poses challenges for retailers hoping to capitalise on its growth potential, including logistical and legal barriers. Modern Putra Indonesia is pursuing numerous routes to growth, exploring franchise opportunities, converting Fujifilm stores owned by its parent company, as well as seeking new types of site locations such as in train stations, malls and apartment blocks.
Geographic focus for openings will continue in Jakarta, as well as Bogor, Tangerang, Depok and Bekasi.
In related news, the company has recently secured a joint venture with Warabeya Nichiyo Co Ltd, the fresh food supplier for 7-Eleven in Japan. This partnership will help support and expand its fresh food offering, focusing on areas such as shelf-life, packaging, quality and range.
Starting in February, 7-Eleven has been boosting the choice of fresh products available in store, from 100 SKUs to 500 SKUs, with a strong emphasis on healthy products and local favourites.