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INSIGHTS

Mass appeal hinges on professionally installed smart locks

Mass appeal hinges on professionally installed smart locks
While DIY smart locks won the hearts of early adopters, achieving mass-market appeal is likely to depend on professionally installed devices.

While DIY smart locks won the hearts of early adopters, achieving mass-market appeal is likely to depend on professionally installed devices.

In an attempt to appeal to early adopters who enjoyed getting hands-on with new gadgets, the nascent smart home market often used the “DIY” label as a marketing tool. During this time, DIY smart locks, such as Schlage Connect, Kwikset’s Kevo and August Smart Lock, emphasized the fact that homeowners could switch out their traditional lock without any outside assistance.

But as providers of smart home devi...



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Residential Security
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