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Alexa vs. Cortana: What needs to change for Microsoft to succeed

Alexa vs. Cortana: What needs to change for Microsoft to succeed
The digital assistant and smart speaker industry is still young, but Amazon’s Alexa has emerged as a leader. It does have competitors, such as Microsoft’s Cortana. As of yet, though, Microsoft has not been able to catch up to Amazon in this area.
The digital assistant and smart speaker industry is still young, but Amazon’s Alexa has emerged as a leader. It does have competitors, such as Microsoft’s Cortana. As of yet, though, Microsoft has not been able to catch up to Amazon in this area.

Both virtual assistants (VAs) do have their advantages and disadvantages, however. If Microsoft capitalizes on its strong points, it may be able to give Amazon a run for its money and stake its claim in the smart speaker and VA space.

So, how do Alexa and Cortana compare? Here’s how they fare across three aspects of their functionality.

Comparing accessibility

How you can access smart assistants directly impacts how useful they ar...
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