Philips Lighting to push its HUE products into Latin American market and works with Huawei’s OceanConnect platform

Philips Lighting to push its HUE products into Latin American market and works with Huawei’s OceanConnect platform
Dutch smart lighting company, Philips Lighting, has launched its second generation LED lighting system, HUE. With this debut, Philips also gets into Latin American market for the first time.

The usage of smart home devices to allow automated home control and offer household energy efficiency is still rarely seen in Latin America. There are other companies also offers smart lightings, including Belkin, LIFX and ILUMI, however, none of their products are available in Latin America.

Philips enters the market earlier than other competitors this time to secure its market position in Latin America. It has distributed the HUE series product through physical and online retailers in Mexico. Other countries in the region can access the products online – via the Apple Store in Brazil and via MacOnline stores in the other countries.

The LED light bulbs, Philips HUE, allow users to control lighting via an Android or iOS app. User is able to customize lighting, adjust brightness, copy the photo color to the light bulbs, sets the scheduled switch on/off and sync the light with music and emails.

The latest version with the ZigBee wireless connected standard can connect up to 50 lamps to a single HUE bridge. It also supports Apple's HomeKit which allows users to control their light bulbs via iOS devices or Siri voice commands.

This month, Philips lighting has just signed an agreement with Chinese smart devices vendor Huawei, to connect Philips' lighting system with Huawei's IoT platform OceanConnect. From the agreement, the Chinese vendor is now able to offer Philips' lighting solutions via its platform. Connected devices which work on Huawei's OceanConnect platform can now work seamlessly with Philips' smart light bulbs. As for Philips, the Chinese vendor has opened up opportunities for the company to reach more customers with its lighting products.

Philips Lighting's products includes White LED lighting bulbs, color lighting bulbs, starter kit, dimmer switch, light strips, a central hub HUE bridge and various extension light bulbs.

According the market research firm Gartner, in 2016, about 1.6 billion connected devices is estimated to be used in smart cities. And smart home solutions will take 21% of the devices.

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