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Telecom Telefónica launches voice assistant Aura for improved customer service

Telecom Telefónica launches voice assistant Aura for improved customer service
Telefónica has just announced the launch of Aura, an AI assistant that will facilitate the Spanish telecom’s interaction with its customers and help them manage their digital life.
Telefónica has just announced the launch of Aura, an AI assistant that will facilitate the Spanish telecom’s interaction with its customers and help them manage their digital life.

The first release of Aura will be available in Argentina, Brazil, Chile, Germany, Spain and the United Kingdom. Aura will be delivered to customer devices via mobile application, in addition to third-party channels including Facebook, Google and Microsoft.

In some cases, customers will be able to talk to the network in real time through multiple channels and ask about their bill, the services contracted, data usage, and other content. Telefónica wants to make the complex simple for its customers, the com...
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