SMAhome Thailand 2017 organized by Messe Frankfurt will be held Nov. 16-18 to tap into Thailand’s fast-growing smart home market. Held at the Bangkok International Trade & Exhibition Centre, it will be the only trade fair dedicated to professional sourcing of smart home solutions in Southeast Asia.
SMAhome Thailand 2017 organized by Messe Frankfurt will be held Nov. 16-18 to tap into Thailand’s fast-growing smart home market. Held at the Bangkok International Trade & Exhibition Centre, it will be the only trade fair dedicated to professional sourcing of smart home solutions in Southeast Asia.
The show will focus on home security, ambient assisted living, energy saving and automation. About 150 exhibitors will be showcased at 200 booths and 8,000 visitors are expected to attend the event, according to the organizer.
As the second largest economy in Southeast Asia, Thailand is regarded a smart home market with real potential besides Europe and the U.S.
Three forces are driving the demand in Thailand: developers rolling out luxury apartments and commercial buildings, hotel brands installing newest technologies to enhance guest experience, and security providers adopting smart technologies to improve service.
According to data compiled by Statista, smart home related sales in Thailand will reach US$36 million in 2017, and the market size is forecast to jump 63.9% per year, reaching US$259 million in 2021.
As SMAhome Thailand 2017 is running concurrent with Secutech Thailand 2017 and Thailand Lighting Fair and Building Fair, exhibitors will meet interior designers, system integrator and construction professionals in Thailand seeking smart home solutions.
The show will feature the Smart Home Solution Center that brings various smart devices and appliances into one place. Visitors will find turnkey solution in this simulated smart home environment. While exhibitors showcase their products, visitors may get their questions answered and possibly making purchases at this one-stop shop.
SMAhome Thailand will also have the Smart Lock Display Alley where leading lock brands from Taiwan present their newest products. Smart locks controllable by phones and other mobile devices can improve the security of hotels and hostels alike while providing enhanced guest experience. Demand for smart locks is expected to rise as Thailand’s tourism industry continues to boom while home builders start new projects.
The show is supported by three leading housing related associations to bring first-tier developers, builders and system integrator to the show: Housing Business Association, Thai Condominium Association and Thai Real Estate Association. Members include Supalai Group, Lalin Property, Kanda Property, SC Asset Corporation, Public, K.E. Land, Tararom Property, ira Group, Chalermnakorn, Suetrong Group , Casa Ville, Seahill Property , Srinakorn Land and other leading developers in Thailand.