Data-based Axis operation enhances Brazilian mall customer experience

Mission
BarraShoppingSul is one of 18 shopping malls managed by Multiplan, a Brazilian retail group that oversees more than 2 million m² of properties. This area is visited by some 180 million customers each year—almost as many people as the entire population of Brazil (200 million). Despite this concept, BarraSul used an analog video surveillance system when it first opened, which hindered the display of details.

Solution
K2 Segurança, a system integrator partnered with Axis Communications, conducted a detailed study of all aspects of the shopping center so that it could propose the right technologies for a successful operation, taking into consideration the mall’s concern in enhancing its customers’ experiences and emotional well-being.

The old analog camera system was entirely replaced by Digifort software and Axis network cameras, using models ranging from the tiny AXIS P1204, to vandalproof cameras that offer Full HD resolution, to the robust AXIS Q6044-E PTZ dome. It also uses video analytics such as license plate reading (LPR), customer flow analysis, and virtual fences.

Result
From a security perspective, operators in the control room no longer have to decipher low resolution images. With this change, the mall can provide an even better customer experience. By measuring the flow of people and analyzing which places were most visited at specific times of day and which entrances saw the most traffic, BarraSul gained an advantage from a commercial point of view, enabling the design of new marketing strategies.