With less than 4 months to go till the opening of SICUREZZA, scheduled for 12 to 14 November at Fiera Milano, all the pre-requisites are in place to suggest that this year's exhibition will be a resounding success.
With less than 4 months to go till the opening of SICUREZZA, scheduled for 12 to 14 November at Fiera Milano, all the pre-requisites are in place to suggest that this year's exhibition will be a resounding success.
More than 80% of the available exhibition space has already been allocated to companies from 21 countries. An extremely positive result, which is a combination of companies which have always attended the exhibition and a large number of exhibitors who are returning to SICUREZZA after a gap of a few editions or are brands being presented for the first time.
According to Giuseppe Garri, Exhibition Manager of the event, “SICUREZZA 2014 is receiving many important confirmations of support. Two figures possibly stand out above all the others: almost all of the companies which exhibited in 2012 have confirmed that they will be attending this year's exhibition, and some big clients that have registered to date are ‘new' exhibitors, who have decided to support the new project for the first time or have come back after a gap of a few years.”
Garri continues: “An important achievement, which is the result of the extremely positive figures obtained at the last exhibition, but also of the strong commitment we have made in terms of listening to many of the companies and associations in the sector and collaborating with them, which began many months ago. Talking to people who have daily experience of the market, listening to positive praise but also to constructive criticism, and investing to create an exhibition which really responds to their effective needs is a strategy which is certainly paying off. So this will be a larger exhibition, but also more representative, not only in numerical terms but, more particularly, in terms of quality. The top names will be present, there will be a large number of new features and previews and, as well as a very strong offering in the CCTV and access control segments, there also will be a wide range of products and solutions in the sphere of fire-prevention, passive defence and building automation.”
SICUREZZA 2014 has invested in a number of highly innovative services. With these services, exhibitors and visitors can furthermore optimise their timescales and costs.
Pre-register and on-line ticket purchasing:
Trade professionals interested in attending the exhibition for the first time will not only be able to pre-register, but also to buy their ticket online. They just have to fill in the form on the exhibition website and make the on line transaction, which is absolutely secure. After that, they will be sent a pdf file with a bar code which can be scanned by the turnstiles at the entrance to the exhibition, or they can show it on their smartphone or tablet.
E-service for exhibitors:
Exhibitors, on the other hand, can take advantage of the new, streamlined version of the E-service, the virtual store, which they can use to hire fittings and equipment. Not only that, but this time they will also have access to a new system track the trade professionals who visit their stand, enabling them to identify ‘live' the operators visiting the stand by simply using an app on their smartphone.
Travel offers:
Finally, to make it easier to visit the exhibition, SICUREZZA, along with Fiera Milano official travel agency, Trenitalia and Lufthansa Group Airlines, is proposing competitive travel offers: by making a simple phone call you can not only organise your journey to the exhibition but save money too.
For more info and to preregister: www.sicurezza.it/en