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INSIGHTS

Secutech 2013 draws 25,800+ int'l visitors from 100+ countries

Secutech 2013 draws 25,800+ int'l visitors from 100+ countries
The 16th edition of Secutech held from 24 – 26 April 2013 at Taipei Nangang Exhibition Center, Taiwan attracted 25,807 visitors from 100 countries and regions. Organized by Messe Frankfurt New Era Business Media, the show is an annual international exhibition and conference for the electronic security, info security, fire & safety sectors. This year, 510 exhibitors from 19 countries and regions displayed products and services which included surveillance, access control and integrated security solutions.

The 16th edition of Secutech held from 24 – 26 April 2013 at Taipei Nangang Exhibition Center, Taiwan attracted 25,807 visitors from 100 countries and regions. Organized by Messe Frankfurt New Era Business Media (MFNE), the show is an annual international exhibition and conference for the electronic security, info security, fire & safety sectors. This year, 510 exhibitors from 19 countries and regions displayed products and services which included surveillance, access control and integrated security solutions.

“I am happy that the show attracted visitors from nearby countries and regions such as China, Japan and Malaysia, as well as Russia and South Africa which are far away from Taiwan,” said Parson Lee, MD of MFNE. He added that the top 10 visiting countries were Japan, China, Malaysia, Korea, Singapore, US, Thailand, Hong Kong, Philippines and Indonesia.

Axxonsoft's Asia division based in Singapore has exhibited at Secutech for the past three years. “Our target customers are not only from Taiwan and Asia and Secutech really gives us exposure to international visitors,” said Durairaj Gireraj, Asia Pacific Director, Axxon. “As a leading brand in the industry, we see the need to be at this show.”

Chinese surveillance manufacturer, Zhejiang Dahua Technology, also used Secutech as a platform to meet customers. “This is the meeting point where we mingle with existing customers, meet new customers and learn new trends,” said Michael Chen, VP, Dahua. This year, Dahua met visitors from Austria, Israel, Malaysia, Russia, Singapore, Turkey and the UAE. Having exhibited at the show for the past six years, Chen is very positive about the market as he believes security and safety is important for government and individuals.
 
In order to help exhibitors expand their businesses, the show organizer arranged business matching services. One of the participating exhibitors was Chuan Yen Tech from Taiwan. “The business matching program connected us with a professional buyer from Brazil,” said Dennis Chang, President of Chuan. “He has great interest in one of our firefighting products.”

As an annual industry event, Secutech offers comprehensive sourcing opportunities. To bring more professional visitors to the show, Secutech organized buyer delegations from Europe and Japan, Singapore, Thailand, Turkey and Vietnam. In addition, “Star Buyer” meeting rooms were available for buyers to hold private meetings.

Vietnamese visitor Tran Dinh Nghiem, Director of TDN was able to find products at Secutech. “I am currently working on a smart city project in Hanoi and I came here to look for security solutions including access control and fire alarm for my project,” explained Tran. “I have met 15 suppliers and I am confident that I can find good suppliers for my project.”

First time visitor from South Africa, Jenny Reid, Director of iFacts and President of the Security Association of South Africa, was impressed by the exhibition's scale and product quality. “It is amazing how big the show is and it is nice to see quality products here,” said Reid. “I will definitely consider visiting Secutech next year as I think the relationships we have formed here are long lasting.”

Charles Chen, PM for Taiwanese company Gorilla Technology, visits Secutech every year to keep up-to-date with the latest products and services. “I think it is a good idea to set up this demonstration area (HD-SDI Demonstration Hall), then I can compare the performance of various products,” said Chen.

One of the show attractions was the Secutech Award display area which was visited by many buyers who were invited to vote for the best IP camera and NVR camera. The winning IP cameras were produced by Dahua, Everfocus, LILIN, Panasonic, Sony and VIVOTEK while the winning NVR cameras were from NUUO, Qnap and Synology. “The display provides different product information and also the ranking so I can compare and choose the product I want,” said first time visitor Nidhal Jerbi, Manager for the Tunisian company Multicom.

Diverse fringe programs add to exhibiting and visiting experience

Secutech 2013 offered 22 seminars with 131 sessions and the topics included surveillance, security components, fire & safety as well as info security.

This year's highlight was Global Digital Surveillance Forum (GDSF), which was presented together with Security 50, the top 50 industry company ranking based on revenue. Surveillance specialists from several leading brands gave advice on video surveillance upgrades, an upcoming challenge for the industry.

Steve Ma, Executive VP for VIVOTEK was one of the GDSF speakers. “This year we introduced our panoramic camera at GDSF as the event offers a good opportunity to interact with the audience,” said Ma. Commenting on the Security 50 ranking, Ma pointed out it is an important index, and allows visitors to understand the company's position in the industry.

Another speaker, Sunny Kong, Director of Sales for Milestone Systems from Singapore said that participating at GDSF helped attract more visitors to the booth. “It is a platform for us to meet with our partners and end users,” Kong explained. “It is important to show our IP video management software so that users can experience and better understand our products.”

The next edition of Secutech will be held from 19 – 21 March 2014 at the Taipei Nangang Exhibition Center. For more details about the show, please visit www.secutech.com, or contact Lois Lee at +886 2 2659 9080 ext 358, or by email at lois.lee@newera.messefrankfurt.com.

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