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Multitier Approach Helps Seal the Deal

Multitier Approach Helps Seal the Deal
We have been around for more than 10 years, and currently partner with more than 150 dealers nationwide. We also work with system integrators on financial, highway and military projects, and with three types of retail outlets (Fortune Town, Digital Gateway and CCTV Outlet) for direct sales. Multiple brands (for example, AVTech, Hikvision and Honeywell) and multiple channel partner types ensure our...

We have been around for more than 10 years, and currently partner with more than 150 dealers nationwide. We also work with system integrators on financial, highway and military projects, and with three types of retail outlets (Fortune Town, Digital Gateway and CCTV Outlet) for direct sales. Multiple brands (for example, AVTech, Hikvision and Honeywell) and multiple channel partner types ensure our reach to every segment of the Thai market, as a true total solutions provider.

When we look for technology and channel partners, we look at and talk about companies first, not solutions. For example, a 30-percent margin would be highly envied in other industries, but not security, as two round service trips could eat away all your profits; so, you need to build up good connections from thorough understanding of each other's management, quality and service philosophy. And being a pure distributor in this market is simply not enough; offering added services such as project consultations and training will help you win the game. That's why we are looking into providing monitoring services through an in-house, ISO9000-certified central station, to gain extra market recognition and penetration.

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