IMS Research Predicts Video Surveillance Trends for 2012

The video surveillance industry has changed dramatically since IMS Research published its first report on the market in 2003. Over the years, our team of market analysts have expanded our video surveillance research to cover every aspect of the market, from network camera trackers through to dedicated reports on video analytics, storage, VSaaS and PSIM. The following predictions for 2012 serve to provide some guidance on the key trends and opportunities in each of these areas. We hope you find them useful in planning for the year ahead. Our top 10 predictions are:
1. Refocusing on Image Quality in 2012
2. Focus to Shift from the BRICs to the CIVETS?
3. HD over Coax—What Will Happen in 2012?
4. Increased Processor Power to Push Analytics to the Edge
5. M&A in 2012: Video Companies Under Surveillance
6. Looking Up—Where is Next for Cloud Base Video Surveillance?
7. The Turning Point for Spinning Disk?
8. It's VMS, but not as we know it
9. Beyond H.264
10. Video Surveillance to Augment the Internet of Things in China

1.Refocusing on Image Quality in 2012
HD and megapixel resolution security cameras have been “flavour of the month” in the video surveillance industry over the last few years. In fact, IMS Research forecasts that by 2015, more than 70 percent of all network camera shipments will be megapixel resolution.

2.Focus to Shift from the BRICs to the CIVETS?
Given that the Eurozone crisis, which has yet to find a resolution, looks to potentially dampen global economic growth in 2012, where will video surveillance suppliers find opportunities for growth in the coming year?

Over the last few years, the BRICs (Brazil, Russia, India and China) have been the countries of choice for video surveillance vendors seeking new growth opportunities.

3.HD over Coax – What Will Happen in 2012?
In last year's “Trends for 2011” paper, we wrote a short article (“HDcctv to join the fray in 2011”) which referred specifically to the introduction of HDcctv Alliance conformant products into the video surveillance market. The article concluded that HDcctv Alliance conformant products would not impact the adoption of network video surveillance equipment in the short term; however, we did note that there was long term potential for this new transmission technology.

So, what are the three key things that need to happen next year to give HD over Coax (focusing on HD-SDI only) equipment a platform for growth?
-Storage Cost
-Market Education

4.Increased Processor Power Will Push Analytics to the Edge
Video content analysis (VCA) software can be run on standard off-the-shelf computers or embedded in video surveillance devices such as network cameras and encoders. In server-based solutions, the analysis is usually done centrally with the full video stream sent across the network. In embedded solutions, the VCA software is loaded on a digital signal processor (DSP) or embedded processor which is physically installed in the video surveillance device at the time of manufacture.

5.M&A in 2012: Video Companies Under Surveillance
Despite the economic turmoil, merger and acquisition activity in the security industry has continued over the last couple of years. However, video surveillance acquisitions have not been at the forefront of these deals.

6.Looking Up - Where Next For Cloud Based Video Surveillance?
At the end of 2010, IMS Research forecast the increased traction of cloud-based video surveillance, also known as Video Surveillance as a Service (VSaaS). The market certainly picked up in 2011, with notable sales growth at some of the vendors in this space. Overall, the market grew by around 20-30 percent. However, the market is still emerging, developing and evolving. IMS Research believes that there are a number of potential avenues for suppliers of VSaaS to explore in the coming year.

7.The Turning Point for Spinning Disks?
The average price of hard disk drives (HDDs) has been falling for over two decades. Now faced with the consequences of the recent flooding in Thailand, the video surveillance storage industry could well see the effects of a change to this trend.

8.It's VMS, But Not as We Know It
IMS Research predicts that 2012 will see a raft of innovation in the VMS industry, as vendors attempt to stave off the threat of commoditization. Examining the current market structure shows that whilst the upper tier of the market is occupied by a combination of the large, well established VMS brands and VMS offered by security solution providers; the middle and lower tiers are a “free-for-all”.

9. Beyond H.264
H.264 has become the de-facto compression technology for video surveillance systems. However, a combination of factors in 2012 could lead to advancements in video surveillance compression. The three factors are:
-The flooding in Thailand
-The economic climate
-The growth of HD and megapixel network cameras

10.Video Surveillance to Augment the Internet of Things in China
One trend which is unlikely to have a big impact on the video surveillance market in 2012 but will receive more publicity and have a longer term impact is the Internet of Things (IOT).


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