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INSIGHTS

Management and Security at Starwood Chain Hotel in New York Made Easy With VingCard Solution

Management and Security at Starwood Chain Hotel in New York Made Easy With VingCard Solution
VingCard Elsafe, the global leader in hospitality security and part of the ASSA ABLOY, announces that several of its proprietary technology solutions have been integrated as critical components of a revolutionary Smart Check-In program at one of Starwood Hotels & Resorts Worldwide’s newest hotels, Aloft New York Brooklyn. VingCard Elsafe’s VISIONLINE wireless RF-online locking system is making it possible for Aloft Brooklyn guests to completely bypass the front desk upon arrival. Meanwhile, Orion by VingCard Elsafe, an energy management solution with full wireless online functionality, is integrated with the locking system to help dramatically reduce energy consumption while ensuring guestroom temperature comfort.

VingCard Elsafe, the global leader in hospitality security and part of the ASSA ABLOY, announces that several of its proprietary technology solutions have been integrated as critical components of a revolutionary Smart Check-In program at one of Starwood Hotels & Resorts Worldwide's newest hotels, Aloft New York Brooklyn. VingCard Elsafe's VISIONLINE wireless RF-online locking system is making it possible for Aloft Brooklyn guests to completely bypass the front desk upon arrival. Meanwhile, Orion by VingCard Elsafe, an energy management solution with full wireless online functionality, is integrated with the locking system to help dramatically reduce energy consumption while ensuring guestroom temperature comfort.

Starwood's Aloft Hotels brand has selected VingCard to provide the advanced RFID technology behind its groundbreaking Smart Check-In program. Through the new program, which launches at Aloft Brooklyn in September, Starwood Preferred Guest members may choose to receive an Aloft brand SPG card that features an embedded RFID tag. On the day of a planned stay at Aloft Brooklyn, a text message is sent directly to the guest's mobile device that indicates their room number at the property. Upon arrival, the guests can proceed straight to their guest room, where their encrypted Aloft brand SPG card will unlock the door, providing unprecedented convenience, security and ease-of-operation for the hotel and guests alike.

VingCard's VISIONLINE system features standalone electronic locks that communicate with a central property server via online radio frequency, eliminating the need to manually encode keycards, cancel master cards and check battery life. A remote audit trail and live card-tracking capabilities provide valuable intelligence in the event of a guest dispute. And optional advanced communication functionality keeps hotel management constantly in the loop regarding security issues via automated text message or email.

Aloft Brooklyn also features the Orion by VingCard energy management system, a technology integrated with VISIONLINE that automates energy conservation and eliminates wasteful utilities use throughout the hotel's guestrooms. Orion automatically assumes control of ambient temperature when guestrooms are unoccupied, never allowing them to become either too warm or too cold. Upon guests' return, the system automatically resumes the preset temperature settings. Energy expenditure is the second highest cost for the hospitality industry, and Orion can dramatically reduce a hotel's energy bill. Hung Luk, Senior VP of the LAM Group, which owns Aloft Brooklyn, expects to save 25 percent or more on energy costs thanks to Orion.

“We wanted to implement a green-friendly technology that helps us conserve energy, but we wanted to do it without sacrificing the quality of the guest experience. Orion by VingCard fit the bill perfectly,” Luk says. “LAM Group strives to be out in front, on the leading edge of hotel technology. Between the Smart Check-In technology and this amazing energy management system, Aloft Brooklyn is, without question, one of the most technologically advanced hotels in New York, and customers will flock to stay with us as a result.”

“Implementation of these two groundbreaking solutions by VingCard and Orion at the new Aloft Brooklyn represents Starwood's commitment to providing both maximum guest convenience and increased property efficiency through the most advanced guest-facing and operational technologies, particularly through the Aloft brand,” said George Winker, VP of sales for VingCard Elsafe, Americas. “That commitment to technological innovation is mirrored throughout our organization, as we work toward to future of technology.”

Featuring 176 loft-like guestrooms, Aloft Brooklyn occupies a prime spot in the heart of the borough, located next to the bustling Fulton Mall and minutes from the renowned Brooklyn Academy of Music, the iconic Brooklyn Bridge, the newly-opened Brooklyn Bridge Park, nightlife, restaurants and hip boutiques. Aloft Brooklyn features a stunning two-story lobby atrium with the brand's signature w xyz bar and an expansive roof terrace bar with panoramic views of the Manhattan and Brooklyn skylines.

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