The demand for gigabytes and terabytes of storage is keeping the industry growing to the degree that In-Stat forecasts HDD unit shipments will increase to more than one billion units by 2014. The main drivers of growth have been the notebook PC market, set top boxes and external storage.
“As video has gone digital, demand for storage is found in consumer applications including set top boxes (STB), external drives, automotive applications, personal media players, camcorders, home servers and video cameras,” said Norm Bogen, VP, Digital Entertainment. “STBs have been a HDD application target since TiVo pioneered TV recordings and playback and ‘Time Shifting.' The 3.5” HDDs at 7200 rpm and with capacities starting from 500 GBs to 2 TBs are being offered in this DVR application market. Among consumer applications, external HDDs are the second largest segment behind DVRs and will double in unit volume between 2010 and 2015.”