IMS Research Examines Video Surveillance Trends for 2011

IMS Research predicts wireless video, high resolution and 3-D will grow this year, among other key video trends.

IMS Release following its “10 for 2010” predictions with a report covering its opinions on this year's most exciting video surveillance trends. They are:

1. City Surveillance Looks to Wireless Video
2. HDcctv Joins the Fray in 2011
3. The Mist Clears on Cloud Based Video Surveillance
4. Will India's Video Surveillance Boom be as Big as China's?
5. Video Analytics: To Security and Beyond
6. From HD to 3-D
7. 2011: The Tipping Point for Network Video
8. The Commercial Thermal Surveillance Market Begins to Heat Up
9. Looking Into the High Definition Crystal Ball

1. City Surveillance Looks to Wireless Video
Wireless infrastructure reduces the cost of infrastructure compared with traditional cable. Second, wireless infrastructure offers networking in areas of cultural significance such as historical sites — sometimes, it is the only option.

Third, wireless technology can be used in temporary video surveillance installations to provide flexibility. Finally, wireless infrastructure is best suited to city surveillance, which happens to be the fastest growing vertical market for video.

An growth inhibitor is the knowledge and skill set of systems integrators who install wireless video. However, as opportunities increase in city surveillance, more integrators will get onboard with wireless technology.

2. HDcctv Joins the Fray in 2011
The HDcctv Alliance was formed in 2009 to develop an open standard for the transmission of high definition (HD) video using coaxial cable. HDcctv technology is built upon the HD-SDI standard.

In terms of sales, 2010 was a muted year for HDcctv products due to low product availability. However, IMS Research predicts HDcctv will be a strong trend in 2011 as vendors begin to release HDcctv-compliant products. Two key proponents, Speco Technologies and EverFocus Electronics, will ship HDcctv products in early 2011.

While IMS Research predicts HDcctv products will not impact the adoption of network video in the short term, there is potential for it to do so in the long term.

3. The Mist Clears on Cloud-Based Video Surveillance
Video Surveillance as a Service (VSaaS) or cloud-based video surveillance was hot in 2010, resulting in more VSaaS providers. But can this hype be translated into market growth in 2011?

The hype around VSaaS is not unfounded; the recurring monthly revenue business model is attractive to telcos/ISPs, central monitoring stations and installer. The ability to achieve remote redundancy of footage, true “plug-and-play” installation, remote monitoring, and lower-cost equipment are factors will encourage this market to grow.

Certain applications of VSaaS are more likely to take off in 2011, such as customers with multiple sites that each require four or less cameras. End users will be more likely to adopt a solution with a strong value-add, rather than just a video surveillance or security application.

4. Will India's Video Surveillance Boom be as Big as China's?
The Chinese video surveillance market is the largest consumer of equipment and one of the fastest growing markets. Can India, with its fast economic growth, huge population, and burgeoning middle-class; mirror its neighbor?

The Indian video surveillance market is one-tenth the size of the Chinese market — US$165 million in 2010. However, much of China's growth is fuelled by its government's desire to watch over its population. It is unlikely India has the political or financial motivation to deploy large-scale public surveillance projects, reducing potential video growth.

Video surveillance spending typically follows infrastructure projects, and India is no exception. There will be sustained investment related to roads, airports and railways.

A sad reality of terrorist attacks has heightened the need for security and protection. While it is difficult to assess the budget for video surveillance, funds will be earmarked for transportation and critical infrastructure.

India has potential for video surveillance. However, the Indian tiger won't slay the Chinese dragon for some time to come.

5. Video Analytics: To Security and Beyond
The video content analysis (VCA) market endured a difficult year in 2010. There were successes, with new VCA project wins in transportation and critical infrastructure; and there were failures, with a number of analytics vendors choosing to focus on other product areas and the news that Vidient went under.

New potential for VCA lies outside of traditional security. “Visually intelligent devices” describes the use of analytics in automotive, defense, medical, consumer and digital signage. IMS Research predicts 2011 will be the year that VCA looks beyond security.

6. From HD to 3-D
HD was the hot trend in the video surveillance industry in 2010. Could 3-D be the next hot technology trend for video surveillance in 2011?

The benefit 3-D offers security is depth perception. IMS Research does not believe that 3-D technology will gain mass acceptance amongst vendors or end users in the security industry in 2011. However, it is believed that 2011 will herald the start of a trend towards 3-D in video surveillance.

7. 2011: The Tipping Point for Network Video
As 2011 begins, the video surveillance industry is no less compelling than it was five years ago. At a global level, the tipping point for network video is not until 2015.

However, this picture changes as you drill down — the tipping point is 2013 in the Americas and 2012 in EMEA. The Middle East market has already tipped, and the Russian market will tip in 2011.

Globally, the airport, port and utilities sectors are all forecast to tip in 2012; but education is the real leader, with the tipping point already occurring in 2010. The laggards are retail, commercial and banking.

8. The Commercial Thermal Surveillance Market Begins to Heat Up.
Thermal security cameras in surveillance are not new. However, thermal cameras have been costly and beyond the reach of most security customers.

“Affordable” thermal security cameras are a new phenomenon, predicted to continue during 2011.

9. Looking Into the HD Crystal Ball
2010 saw significant growth in the number of HD and megapixel network security cameras shipped. However, standard definition network camera shipments still outsold their higher resolution counterparts at a factor of four to one.

HD and megapixel cameras are forecast to represent nearly 30 percent of network security camera shipments in 2011. IMS Research forecast an increasing proportion of high resolution security cameras will be HD rather than megapixel. By 2015, more than 60 percent of network security cameras shipped will be HD and megapixel resolution.

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