ADT Optimizes Customer Behavior Management with Exclusive Software Distribution

ADT, Europe's provider of electronic fire and security solutions, has become the exclusive distributor for a suite of store performance software solutions across Europe, Middle East and Africa. The solution is designed to provide retailers with insights into customer behavior in-store. The solution set has been brought to market and delivers the retail traffic counting and customer behavior monitoring solution.

ADT will provide key insights into every element of retail store shopper activity, enabling retailers to understand the performance of stores and make informed decisions so that they can acquire, convert and retain more customers. The software solution provides people counting, shopper behavior, in-store media measurement and shopper engagement monitoring packages.

“The software strengthens ADT's portfolio in the retail sector and highlights our commitment to providing retailers with business intelligence solutions that enable them to improve the shopping experience and assist in increasing revenue and conversion rates. The solution is supported by our strong systems integration and international project management skills,” said Jonathan Flood, National Account Director, Retail, ADT Fire & Security.

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